Access all 17 issues of the Digiday Magazine, which ran from 2016-2020. These magazines supplemented our daily coverage of how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models.
Digiday+ Member Exclusives
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Pitch deck: How Amazon is selling ads on Prime Video to advertisersJanuary 29, 2024
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CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms
This is the fifth and final installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms.
16 hours ago -
Research Briefing: Still images receive more attention than Reels on Instagram
In this edition of the Digiday+ Research Briefing, we examine how influencers see more Instagram engagement with still images than Reels, how publishers aren’t yet worried about the impact of a potential TikTok ban on their revenues and what types of first-party data are most important to marketers for ad targeting on streaming platforms, as seen in recent data from Digiday+ Research.
16 hours ago -
Media Briefing: News publishers prep for possible ad slumps as election season nears
Some publishers are expecting the worst while others aren't sweating the "what ifs" as Oct. 1 approaches.
16 hours ago -
Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession
This week’s Future of TV Briefing looks at how TV and streaming ad sellers looking to make more outcome-oriented pitches in this year’s upfront market.
May 8, 2024 -
CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms
This is the fourth installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which types of first-party data are most important to marketers for ad targeting on streaming platforms.
May 7, 2024 -
Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend
There is a sense from agency sources that marketers are paying more attention to their paid search efforts this year.
May 7, 2024 -
Digiday+ Research: Influencers see more Instagram engagement with still images than Reels
When it comes to sponsored posts featuring influencers on Instagram, images actually perform better than short-form videos.
May 6, 2024 -
Media Buying Briefing: Agencies debate biggest questions over TikTok’s future
While TikTok’s future in the U.S. hanging in the balance, agencies are already adjusting social media plans and preparing contingencies with clients and influencers – despite not hearing a lot from TikTok directly at this time.
May 6, 2024