Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
In a move that could entirely revolutionize marketing, Oscar Mayer has constructed an iPhone plugin that will emit the smell of bacon for users to wake up to.
The Wake Up & Smell the Bacon app works with a detachable plug that users insert into the headphone slot of their iPhones, much like Square only totally awesome and delicious. The app has an alarm function that will trigger the delicious, savory smell of bacon at a preset time in order to start the day off right.
Asked if this was a real thing, an Oscar Mayer representative replied, “Entirely serious.”
Oscar Mayer has set up a website where bacon lovers can enter to win one of the Wake Up & Smell the Bacon devices. Oscar Mayer said it produced “several thousand” of the devices. The site promises a “bacon awakening beyond your wildest dreams.” Visitors can enter once a day by answering three questions that help get across the brand message.
Digiday is receiving a test version of the Wake Up and Smell the Bacon device to verify that this life-changing innovation has actually arrived on earth.
Oscar Mayer partnered with a company called Scentee on the device; 360i did the videos and website. Olson Engage did PR on the campaign, which is a product of something the Kraft brand calls the Oscar Mayer Institute for the Advancement of Bacon. Assuming it works, Wake Up & Smell the Bacon will immediately head to the top of the list of likely brand efforts to win the Titanium Lion at Cannes. Below is the video introducing Wake Up & Smell the Bacon.
More in Marketing
Future of Marketing Briefing: Creators had a big year. Christmas still went to the celebrities
Despite leaning on creators for most of the year, marketers aren’t doing it for the holiday crunch. That job still belongs to celebrities.
In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.
Agencies find AI overuse is leading to brief bloat
Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.