Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others
In a move that could entirely revolutionize marketing, Oscar Mayer has constructed an iPhone plugin that will emit the smell of bacon for users to wake up to.
The Wake Up & Smell the Bacon app works with a detachable plug that users insert into the headphone slot of their iPhones, much like Square only totally awesome and delicious. The app has an alarm function that will trigger the delicious, savory smell of bacon at a preset time in order to start the day off right.
Asked if this was a real thing, an Oscar Mayer representative replied, “Entirely serious.”
Oscar Mayer has set up a website where bacon lovers can enter to win one of the Wake Up & Smell the Bacon devices. Oscar Mayer said it produced “several thousand” of the devices. The site promises a “bacon awakening beyond your wildest dreams.” Visitors can enter once a day by answering three questions that help get across the brand message.
Digiday is receiving a test version of the Wake Up and Smell the Bacon device to verify that this life-changing innovation has actually arrived on earth.
Oscar Mayer partnered with a company called Scentee on the device; 360i did the videos and website. Olson Engage did PR on the campaign, which is a product of something the Kraft brand calls the Oscar Mayer Institute for the Advancement of Bacon. Assuming it works, Wake Up & Smell the Bacon will immediately head to the top of the list of likely brand efforts to win the Titanium Lion at Cannes. Below is the video introducing Wake Up & Smell the Bacon.
More in Marketing
Tariff-hit brands cut back on customer service reps and turn to AI chatbots to cut costs
Some brands, particularly small businesses, are laying off customer service agents or scaling back outsourced call center contracts in favor of AI chatbots.
Meta’s Superintelligence Labs is already becoming part of the pitch to marketers
The details vary but the overarching message is consistent: Meta’s reps are charged with bringing Zuckerberg’s latest vision to life.
As AI alters cost of creative, indie agencies review how they charge clients
Indies are weighing up the pros and cons of output-based pricing as gen AI usage alters the cost of creative.