Infiniti uses biometric armbands to measure enthusiasm levels for new models

At the Pebble Beach Concours d’Elegance auto show last week, Infiniti measured how attendees felt its vehicles via armbands, and turned their emotions into artworks on a huge LED screen. Guests’ armbands were connected to different sensors that were installed on the cars and throughout the Infiniti Pavilion. “It’s the first time that we measured how guests felt while they engaged with Infiniti vehicles,” said Jesse Jones, vp and group executive producer for agency CP+B.