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Managing Through Crisis
Managing Through Crisis
‘More pressure on performance’: Recession fears have advertisers aiming for conservative budgets, needing more hand-holding
June 10, 2022
Managing Through Crisis
‘Three months ago everybody thought the world was the limit, now everyone thinks it’s over’: Reflections on the quarter with Zeta CEO David Steinberg
June 10, 2022
Managing Through Crisis
‘Forecasts on quicksand’: Ad spending slows as advertisers wade through economic uncertainty
June 9, 2022
Managing Through Crisis
‘Cost conscious consumers, restrictive economy’: Advertising’s tough ride in 2022
May 20, 2022
Managing Through Crisis
What’s ahead: Marketing implications of the economic outlook
May 10, 2022
Managing Through Crisis
The advertiser exodus from Russia is going to get awkward
March 14, 2022
Managing Through Crisis
‘More self-sufficient’: The changing (yet again) and increasingly challenging role of the CMO
March 4, 2022
Managing Through Crisis
Ukraine invasion exposes balancing act of brand responsibility in advertising
March 2, 2022
Managing Through Crisis
‘Stability, not flexibility’: Making sense of 2022’s ad spending narrative
February 10, 2022
Managing Through Crisis
‘De-correlated with economic fluctuations’: Despite pandemic uncertainty ahead advertisers will spend more in all categories
December 27, 2021
Managing Through Crisis
As supply chain woes intensify, advertisers reallocate, not cut, media dollars
November 11, 2021
Managing Through Crisis
‘It’s all a matter of within limits’: Advertising’s economic recovery is in full swing, but can it last?
August 9, 2021
Managing Through Crisis
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
May 17, 2021
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