Life Beyond the Cookie
A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.
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Understanding Google’s FLoC replacement Topics, and its unanswered questions
January 27, 2022 • 6 min read -
Google readies new interest-based advertising in next phase of Privacy Sandbox experiments
January 25, 2022 • 4 min read -
‘From millions to tens of millions’: How Insider’s first-party data offering grew in 2021
January 17, 2022 • 4 min read -
The Rundown: NBCUniversal’s first-party data platform keeps pace
January 6, 2022 • 3 min read -
Digiday+ Research: Independent agencies bear the cost of data collection
December 21, 2021 • 2 min read -
Digiday+ Research: Many publishers can’t reach most of their audience with alternate identifiers
December 20, 2021 • 2 min read -
Digiday+ Research: Publishers’ post-cookie plans are set… but they’re still worried about what’s next
December 14, 2021 • 2 min read -
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Digiday+ Research: Alternate identifiers now figure in advertising deals for two thirds of publishers
November 23, 2021 • 2 min read -
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Digiday Media Research: A comprehensive guide to third-party cookie alternatives
November 4, 2021 • 38 min read -
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Media Briefing: Why universal ID maintenance is becoming ‘a big consideration’ among publishers
October 7, 2021 • 12 min read