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Generative AI
A look at how the industry is tackling generative artificial intelligence.
Generative AI
Matalan’s AI search ads are performing better than ones written by humans
June 5, 2024
Generative AI
The pros and cons of publishers’ AI licensing deals
June 4, 2024
Generative AI
FullThrottle.AI creates audience planner tool using an AI assistant
May 31, 2024
Brands in Culture
How Klarna is using AI for cost savings, changing ‘extremely frustrating’ creative processes
May 31, 2024
Generative AI
AI Briefing: Why WPP is adding Anthropic’s Claude models to its AI platform
May 27, 2024
Generative AI
Why publishers fear traffic, ad declines from Google’s AI-generated search results
May 24, 2024
Generative AI
Google rolls out more tools for advertisers — including new formats for AI-generated search
May 22, 2024
Generative AI
Ikea launched an AI assistant earlier this year. Has it actually driven sales?
May 21, 2024
Generative AI
The Washington Post adds AI-generated audio to three newsletters
May 20, 2024
Generative AI
AI Briefing: How Lexicon researches its approach to AI naming strategies
May 20, 2024
Generative AI
Publisher execs talk AI licensing deals, new applications for AI in latest earnings calls
May 17, 2024
Generative AI
TV networks embrace AI at the upfront to improve audience targeting and commerce
May 17, 2024
Generative AI
Google debuts new agents, content creation tools and search features powered by generative AI
May 15, 2024
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