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Results for ‘cookies’
Life Beyond the Cookie
Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind
September 8, 2025
Life Beyond the Cookie
Google’s Chrome retreat puts momentum for cookie alternatives in doubt
April 24, 2025
Life Beyond the Cookie
If Google’s cookie phase-out ever comes, here’s what a cookie-less future looks like for Mars’ chief brand officer Rankin Carroll
February 11, 2025
Life Beyond the Cookie
Google Chrome will now continue to use third-party cookies
April 22, 2025
Member Exclusive
Ad Tech Briefing: Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns?
April 25, 2025
Life Beyond the Cookie
Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever
January 29, 2025
Member Exclusive
Media Briefing: Publishers are still prepping for cookie deprecation despite Google’s delay
May 2, 2024
Member Exclusive
Ad Tech Briefing: The CMA tosses Google’s Privacy Sandbox a lifeline, as many declare it DOA
June 17, 2025
Life Beyond the Cookie
More brands are blending deterministic and probabilistic data for hybrid targeting approaches
April 3, 2025
Life Beyond the Cookie
Without Google’s cookie cutoff hanging over them, buyers are lukewarm on alternative IDs
March 24, 2025
Life Beyond the Cookie
IntentIQ’s post-cookie alternative ID test shows promise
July 9, 2024
Life Beyond the Cookie
Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped
April 25, 2025
Life Beyond the Cookie
The winners and losers of Google’s third-party cookie reversal
April 28, 2025
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