Digiday+ Research: Programmatic ad spend loses out to email this year

There's a shift happening in the display advertising space: Marketers are using and spending more on email this year than programmatic ads — a first for the channel.

Marketing Briefing: Check in with marketers after the first 100 days of President Trump’s policies

For marketers, there’s been an expectation of chaos this time around but that expectation doesn’t make the reality any easier.

Media Buying Briefing: Google’s CTV updates show how the DSP arms race is accelerating

Clients are tentatively looking at DV360 for their CTV buys, as it adds audience targeting across demos, interests and purchase intent signals at a household level.

Ad Tech Briefing: Google’s Pmax updates suggest it might finally listen

Google bows to advertisers’ calls for transparency with its latest Pmax update.

CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku

In this report, we examine the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms.

Future of TV Briefing: How mid-sized advertisers may shape this year’s upfront market

This week’s Future of TV Briefing looks at how mid-sized advertisers may be less inclined to make upfront commitments this year — which could have the effect of pressing larger advertisers to commit.

Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note ‘pensive and anxious’ consumers during earnings

Major brand marketers had C-Suite executives note their own worries about consumers during earnings calls.

Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study

This new set of families have an influence on each other’s consuming habits unlike prior generations.