CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

The third installment of Digiday+ Research's 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.

Ad Tech Briefing: Google’s AI updates are portent of antitrust cases to come

Key questions to ask Google about its AI systems as it bids to double down on its playbook in the AI era.

Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops

At the three-year-old media agency, Mediaplus, the operating philosophy is about personal touch and being a side-by-side partner to clients.

Digiday+ Research: Marketers plan less upfront spending this year

Significantly fewer marketers have plans to spend in the upfront market this year, and of those who do have upfront dollars to spend, fewer will spend more this year than they did last year.

Media Briefing: Less clicks, more problems: What Google’s AI Mode means for publishers

After months of anxiety and speculation, Google’s AI Mode in search has arrived. Here's what it means for publishers.

Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancellation options, which could affect how upfront dollars are allocated.

Media Buying Briefing: In this year’s upfront, sports is playing offense, defense and referee

The NFL is everywhere across the video spectrum, and it's leading the way for sports to be the centerpiece of upfront buying and selling.

Ad Tech Briefing: Microsoft’s DSP closure signals ad tech consolidation, as well as the AI arms race

Microsoft is closing Xandr Invest, a sign that of its increased focus on AI and a harbinger of further ad tech consolidation.