Digiday+ Member Exclusives
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Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
The approach marketers seem to be taking for the Super Bowl this year is to return to a classic approach: brands as entertainers.
February 4, 2025 -
Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets
PlusMedia, a direct response agency, and Cage Point, an omnichannel media agency, are merging to form Mile Marker, a media agency that specializes in middle-market brands.
February 3, 2025 -
Digiday+ Research: Half of marketers say ad spend will grow this year
Marketers have big expectations for ad spend this year — just short of half of marketer pros said they agree advertisers will spend more in 2025.
January 31, 2025 -
Media Briefing: The Financial Times’ AI paywall is improving subscriber metrics, but not lifting conversions yet
The FT's AI-powered paywall has helped the publisher get more revenue from its subscribers — but improving conversion and retention rate is still in the works.
January 30, 2025 -
Future of TV Briefing: Streaming’s programmatic ad market prepares for ‘tsunami of supply’ from live sports
This week’s Future of TV Briefing looks at how the growing availability of streaming live sports for programmatic sales will test the supply chain's infrastructure and require new standards.
January 29, 2025 -
What Forbes, Dotdash Meredith, BuzzFeed and other publishers are saying about AI in 2025
Publishing executives from Forbes, Dotdash Meredith, BuzzFeed and other companies detail how they're using AI in 2025, from how they're building AI tools and using them internally and externally, to the guardrails they have in place and the future of AI.
January 28, 2025 -
Marketing Briefing: Why DE&I becoming a flash point is part of ‘politicization of everything’
It’s a strange moment for corporate America and, in turn, for the marketers who are the stewards of their brands.
January 28, 2025 -
Media Buying Briefing: Innovations in audio investment and activation may rejuvenate a moribund sector
Innovations happening in audio investment, like geotargeting, are likely to help all manner of advertisers — but especially small local advertisers — bump up their spend in the sector.
January 27, 2025