UK November 19

InStyle and The Cut launched product boxes this month for the first time, while Eater and Group Nine’s curated boxes are reaching their one-year anniversaries. All are taking different approaches to this e-commerce extension. Read more below.

• Why do publishers find product boxes a worthwhile investment? It can be a tactile way for a media company to engage with people, show off its editorial curation abilities with products that people want to try out.
• Virtual reality and augmented reality technology is already more than sufficient to bring disabled people into virtual worlds; the challenge is in fine-tuning that technology to best serve those with disabilities.
• A shoe brand’s 50-person in-house marketing team aims to constantly push a community feel via advertising and marketing.