UK November 12

Sandwiched between the viral dance trends, lip sync videos and endless challenges, telehealth company Wisp created its own popular moments with posts about destigmatizing sexual wellness. Call it the niche effect, a phenomenon in which non-conventional brands are building up their audiences with help from TikTok’s targeted algorithm and niche communities who are continuously turning to the short-form video app as a place to learn. Read more below.