Digiday Publishing Summit:
Connect with execs from The New York Times, TIME, Dotdash Meredith and many more
UK December 13
Most workdays start with an hour or two of scrolling through social media for 23-year-old Zaria Parvez. But unlike most people, it’s not a bad habit. It’s part of her job. Read how Parvez is using Duolingo’s Duo the Owl as a sassy way to reach TikTok users. Read more below.
- Duolingo struck gold on TikTok by leveraging its menacing mascot. Its social media manager talks how it helped them build brand affinity.
- Tech innovations like transcription enable refined inclusion and exclusion lists in buying podcasting, whose growth is expected to hit $2 billion by 2023. More in this Digiday+ Media Buying Briefing.
- TheStreet’s new editor-in-chief’s biggest goal is to grow TheStreet’s audience — even those that aren’t paying — and create more content to attract diverse readers interested in finance.