UK August 25

Esports companies are investing in adaptive, overlaid advertising services to introduce livestream viewers to their brand partners without losing the engagement and interest of their fans. Read more below.

• Overlaid ad services allow broadcasters to incorporate ads into their streams without interfering with the high-octane gameplay that esports fans crave.
• As the pandemic pushed advertisers to follow shoppers online and Apple cracks down on privacy, social ad spend diversification has moved from water cooler talk to a plan in action.
• The Digiday+ Future of TV Briefing this week aims to offer a Tower of Babel for some of the industry’s most prevalent acronyms.
• The Atlantic added about 280,000 subscribers from the first half of 2020 to the first half of 2021, but traffic has dipped significantly since last year.