UK August 20

Every prominent esports organization features both competitive players and content creators. But most elevate one or the other, with some following a competition-first approach and others a creator-first strategy. Read more below.

• Just because an organization starts out focusing on competition doesn’t mean it’s locked into that strategy.
• Australian-born Droga rose up the ranks of major ad agencies like Saatchi & Saatchi to ultimately land the global chief creative officer role at Publicis before starting Droga5 in 2006.
• Publishers are increasingly doubling down on newsletters as a way to side-step platforms’ algorithms and create direct relationships with readers to retain and attract subscribers.