Netflix’s move to hire a dynamic duo to oversee its global ad sales ambitions couldn’t come at a better — or worse — time. At last, media buyers are finally getting the information they need to start making plans to spend clients’ ad dollars on what’s been a highly anticipated launch.
- As Snap Inc. undergoes major restructuring, marketers say the company has a chance to refocus the social platform around its key differentiators such as augmented reality.
- It’s time for another round of media company matchmakers, as we predict where the M&A story goes next. More in this Digiday+ Media Briefing.
- ANA is launching a website in collaboration with the Better Business Bureau that represents the next step in the group’s efforts to combat the growing scourge of hate speech.
- From “Shark Tank” to TikTok, DTC cookie brand Deux is building a community of Gen Z consumers through influencers, social and OOH.