Daily September 26

‘Death by a thousand paper cuts’: Publishers fret over alternative ID overload hurting site performance

Publishers are feeling pressure to adopt virtually every identity technology seeking to replace the third-party cookie, but they are increasingly concerned about overloading their sites with IDs, publishing execs said at the Digiday Publishing Summit.

Additional coverage:

• Whenever markets are thrown into disarray, there’s usually a flight to quality and scale — the two things premium publishers pride themselves on.
• Publishers looking for a bit of good news in their search for sustainable ways to scale their data sans third-party cookies may have gotten some, thanks to data clean rooms.
• Could it be that the media world is finally taking concrete steps toward decarbonization — or will many of the efforts underway become the butt of a joke (or worse, the focus of an upcoming John Oliver segment)? More in this Digiday+ Media Buying Briefing.
• Mojo Supermarket founder Mo Said left the big agency world and bet on himself. Here’s his story.
• Advertisers are skittish about breaking news, but The Independent’s Blair Tapper is trying to humanize the programmatic funnel to keep them spending during a tumultuous news cycle.
• After acquiring an esports holding company in July, technology firm Infinite Reality is using its new inventory in gaming and esports properties as a launchpad for its own metaverse platform.