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Daily September 14
Pressure is mounting on the U.S. Senate to pass marriage equality legislation as fears of a potential rollback by a future Supreme Court ruling heightens. At least two companies are rolling out marketing campaigns around the issue.
Additional coverage:
- During several hours of testimony to members of Congress, Peiter Zatko — a cyber security expert — said Twitter put profits ahead of user safety while failing to address key concerns that put user data and national security at risk. More in this Rundown.
- This week’s Digiday+ Future of TV Briefing checks in on where the TV advertising industry’s measurement shift stands heading into the new season.
- McKinsey believes it’s time to look at the e-commerce and retail media as one big industry, encompassing all the advertisers, retail media firms, media companies and shoulder industries that serve them.
- Truly, a direct-to-consumer skincare brand created in 2019, has invested in TikTok in a bid to increase brand awareness.
- In research firm WARC’s latest Future of Strategy report, marketing strategists highlighted some of the biggest economic challenges and industry trends they could face next year.