CTV Advertising Strategies:
Insights from CTV leaders at Dentsu, Horizon Media and more
Daily September 13
Roblox rolls out new ad tools amid concerns around how companies market to children — the core users on the platform.
Additional coverage:
- Bridgepoint Group has been confirmed as the latest private equity partner of MiQ as the U.K.-based ad tech firm evaluates potential consolidation moves to either bolster its international footprint or broaden its operational expertise.
- Even as conversations around the economic downturn ramp up, marketers say they’ll continue to invest in out-of-home advertising, which has spent the last year on the rebound amid the pandemic. More in this Digiday+ Marketing Briefing.
- Digiday’s editors recap summer 2022’s top trends in media.
- Publishers are heading back to the office — or are at least ready to. But the future of full-time office work certainly looks different for publisher pros than it did before the pandemic. Read more in this Digiday+ Research.
- Why Mailchimp wants to boost brand visibility, sales by targeting marketers on social media.