Daily October 15

Entrepreneur and gaming influencer Hector “H3CZ” Rodriguez was going to create a tequila brand. But as a longtime marijuana smoker, his experience — and entrepreneurship — led him to create a cannabis brand instead. Read more about his strategy below.

• As the esports audience ages into marijuana consumption, broader cultural attitudes toward the drug have also softened.
• The nearly 50-person group now oversees two shopping shows, commerce sub-brands across three NBC News properties and direct deal-making for a growing list of sister brands.
• Fashion marketers are working overtime to understand what’s next — including supply chain and sustainability. Here’s how they’re thinking.