Daily May 24

Almost every downturn presents an opportunity to take advantage of change and win —even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. Read more here.

Additional coverage:

  • While the bulk of Future plc’s buys has been purchases of publications, the strategies behind them have not solely been about adding like inventory and like audiences.
  • Social media experts have mixed feelings on brands chasing viral moments, noting that it’s a high-risk one that can come with a viral moment and boosted sales or online calls to cancel the brand and bad press. More in this Digiday+ Marketing Briefing.
  • XenoPsi is splitting into two main agency brands: Method One and Function Growth, while a third unit houses direct investments in startups.
  • As more brands dip their toes into the metaverse, they risk burning users out on branded experiences that are more akin to interactive commercials than games. More here.