Daily May 13

Improvements in podcast ad technology, as well as the diverse audiences and creators in the audio space, were the focuses of the Interactive Advertising Bureau’s three-day Podcast Upfront this week, which wrapped on May 12. Read more here.

Additional coverage:

  • To promote the release today of its film-inspired title, Evil Dead: The Game, game developer Saber Interactive has partnered with Snap and Game Informer to create a grisly augmented-reality magazine cover featuring audio and video assets pulled directly from the game.
  • Returning to advertising after two years, DTC Blue Apron is diversifying its media spend with video advertising to boost brand awareness.