Daily December 27

It’s the season for forecasting 2022. With the range of predictions, one is consistent: advertisers will keep spending more than 2020 and more in each category no matter what. Even the emergence of Omicron and the possibility of further lockdowns don’t seem to have skewed that outlook. Advertisers have gotten better at managing the risks. Read more below.

• Despite pandemic uncertainty ahead, advertisers will spend more in all categories.
• How Bombay Sapphire tweaked its approach to experiential marketing this holiday season.