Daily December 17
Stagwell Media Network and U.K.-based out-of-home media company Talon Outdoor have cut a strategic partnership deal that boosts Stagwell’s digital OOH offerings for its clients while giving Talon better and deeper access in the U.S. marketplace. Read more below.
- Stagwell Media Network “pours gas on the fire” of its OOH offering via new partnership with Talon Outdoor.
- With its purchase by UTA, MediaLink ascends to another level of power and influence that stretches beyond its advertising and media confines.
- PwC will lead an ANA study that will delve into the take-rates of each tier of the ‘mind-numbingly complex’ ad tech ecosystem.