Daily December 16

If a consumer says they’re less concerned with data privacy issues around a certain sector — say, banking — it would stand to reason that sector would see higher-than-average consent rates, right? That’s apparently not always the case, according to new insights from Omnicom Media Group’s OMG Signal unit. Read more below.

• New research shows consumers’ concerns over data privacy sometimes clash with their actions.
• In this week’s Digiday+ Media Briefing, media reporter Sara Guaglione looks at how publishers are planning to scale up their podcast businesses in 2022.
• To get a sense of how the PR activations are helping Ace reach its target audience and boost brand affiliation with younger audiences, Digiday caught up with Jeff Gooding, vp of marketing at Ace Hardware.