Daily August 31

Esports organizations are protecting their investments in competitors by providing them with the resources and support necessary to assist their shifts into content creation. Companies that have already begun to invest in these new influencers are already seeing success. Read more below.

• A new evolution of gaming is indicative of a broader shift underway in the esports industry, with organizations across the world realizing former competitors’ value as content creators.
• As head of equity strategy at LinkedIn, Imani Dunbar is charged with improving equity inside and outside the Microsoft-owned business-centric social network. More in this week’s Digiday Podcast.
• Media agencies are also trying to get a deeper and better understanding of the massive changes in consumer behavior brought on by the pandemic.
• With an audience and customers located largely outside the U.S., Recurrent hopes to boost Robinson’s membership base by targeting American readers.
• Managing potential changes on a dime driven by the delta variant means agency execs and marketers will have to once again trust parents to manage their own work schedules. More in this week’s Digiday+ Marketing Briefing.
• SLAM magazine’s women’s basketball social media vertical WSLAM is coming out with a special print issue sponsored by the WNBA, part of a growing trend to invest more money into women’s sports and its coverage.