Daily August 23

The streaming wars are giving way to the screen grab. This fall through the fourth quarter, streaming services as well as TV networks appear set to be operating at full strength, having refilled their programming pipelines following last year’s in-person production hiatus. Meanwhile, audiences are expected to be returning to the office and school, which can take them away from their TVs and reestablish their pre-pandemic routines. In light of these normalizing dynamics, executives at TV networks, streaming services and advertising agencies are on the lookout to see what this period of time indicates what has and has not changed after the past year and a half of the pandemic. Read more below.