Daily August 22

The TikTok-ification has users and influencers alike up in arms. Digiday talked to experts to find out how this is affecting influencer marketing spend, and how brands are already shifting their strategies.

Additional coverage:

• If anything, a downturn is a moment when marketers rationalize where they spend their dollars and invest in the things that really work. Enter Kroger’s Retail Media Network.
• Over the last five years there’s been a subtle but important shift to approaching new business with greater care and scrutiny and less emphasis on speed. This and more in the Digiday+ Media Buying Briefing.
• Criteo’s chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media.