Daily August 13

While Disney continues to add streaming subscribers, there remains a significant gap between Netflix and Disney’s flagship streamer Disney+, which has 93.2 million fewer subscribers than Netflix. But unlike Netflix, Disney’s streaming business isn’t limited to a single service. Read more below.

• Thanks to its streaming bundle strategy, Disney is closing the gap to Netflix in the subscription-based streaming war.
• Football media business Goal said its recent partnership with Electronic Arts is a test to explore in-game commerce.
• The “majority of the budget” for the Simple Mills campaign was spent on video on Hulu, Roku, Samsung and YouTube. Here’s why the brand is leaning into CTV.
• TMB is ready to get behind the camera but is relying on its new acquisition to direct the show and drive views and new commerce plays.