A media buyer’s guide to determining consumer identity

Identity is the cornerstone for marketing success. It’s the ability to recognize and understand customers, prospects and other visitors across all channels and devices — and it’s critical in delivering exceptional customer experiences.

As the need for identity grows in importance and relevance, marketers are realizing now more than ever before that external support is needed in making identity solutions a reality.

In this guide you will learn:

• How to prepare for an optimal identity solution
• Key questions to understand your own “state of identity”
• Steps to prioritize your most urgent identity use cases

 

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