Live masterclass: Cracking the CTV code across audience, creative and measurement before 2027

CTV promises precision targeting and big-screen storytelling. But when audience, creative and measurement teams work separately, the result is fragmented insights, wasted spend and metrics that don’t agree.

Join this live session to see how four experts connect those pieces and build a CTV plan that holds up going into 2027’s most competitive buying windows.

On Thursday, Nov. 5 at 1 p.m. ET, join Jason Bowman, sales director of CTV at TripleLift, Olivia Arty, senior sales manager at Cint, Toby Katcher, svp video strategy and investment at CMI Media Group, and Joey Marcus, director of media partnerships at iSpot, as they dissect practical approaches and strategies to bridge the gaps across the CTV ecosystem ahead of 2027’s most competitive buying windows.

Register for this webinar to learn about:

• A clear approach to combining data sources into scalable CTV audiences that perform
• Ways to lift engagement without raising budgets, using native formats and tested messaging
• The metrics that matter most for proving incremental lift

Partner insights from TripleLift