The Publisher Playbook for Q4: To Experiment or Play It Safe?
You are invited to apply to join Digiday and AdPushup for an exclusive, invitation-only virtual workshop featuring a select group of industry leaders. The focus of the workshop, to be held Thursday, September 30, at 1 p.m. EDT, will be publishers and how to drive revenue growth for a lucrative Q4. We’ll explore how publishers can experiment with ads and optimizations versus sticking to established ad technologies and setups to play it safe after a year and a half of dramatic changes.
With Jim Cooper, editor in chief at Digiday, leading the roundtable, our conversation will feature Dikshant Joshi, director of global publisher development at AdPushup, and Jimmy Hutcheson, CEO at Spin.com, who will join the conversation to unpack approaches to optimizing campaigns for the Q4 rush, and ways to ensure that publisher hit their ad revenue goals in 2021.
Some key topics we’ll consider in this virtual workshop will include:
• How publishers can make the most out of ad optimization to better equip for Q4
• How to navigate revenue growth in Q4 beyond the uptick driven by seasonality
• What would publishers do if they are promised low risk but high rewards with ads
Digiday and AdPushup will provide lunch to your location during this event, which will be conducted under Chatham House Rule.