Insights from CTV leaders at Dentsu, Horizon Media and more
Retail Media Strategies
Every retailer today is trying to pitch itself as an ad network, too. While forms of retail media have been around for decades, it’s suddenly become one of the hottest ways for businesses to bring in more revenue – and for brands to find new ways to target shoppers closer to the point of purchase than ever.
At this one-day intensive event, Digiday, Modern Retail and Glossy will look into the rise of retail media and all the ways it’s been upgraded, providing an exclusive lens into the best practices and ways to leverage retailers’ first-party data and access. As digital customer acquisition on other digital platforms becomes more expensive and opaque amid the decline of third-party cookies, marketers are looking for real answers to the retail media trend.
This event will focus on:
• How retail media is being used as a complement to other digital marketing campaigns that used to rely on third-party data.
• How brands are leveraging retail media campaigns to work in tandem with omnichannel marketing strategies.
• The ways retail media networks have evolved to focus on all parts of the customer funnel.
• The best practices for marketers intending to deploy ad dollars into retail media networks.
Prices on passes rise after August 12. Add a calendar reminder.
Speakers
- Vinny RinaldiTHE HERSHEY COMPANYVICE PRESIDENT, MEDIA & MARKETING TECHNOLOGY
- Ben WitteRECESS FOUNDER & CEO
Agenda

Anna Hensel
RETAIL REPORTER
MODERN RETAIL
There are more than 200 retail media networks on the market right now, but brands might only have room in their budget to spend on five of them. It’s more challenging than ever to figure out which retail media networks are worth it, especially in a year where marketing budgets are under pressure. In this session, you’ll hear from one brand executive who will talk about how their company juggles various retail media networks – how all of the retail media networks they work with serve different purposes, what type of customers they try to reach through each, and how they try to take a differentiated approach to various retail media networks while keeping their brand voice consistent.

Retail media is largely considered a lower-funnel investment. But more platforms like Amazon are pitching them as brand builders. In this session, executives will discuss how they’ve evolved their campaigns to position retail media as a way to not only lead to conversion but be used higher up in the consideration funnel.

Many retail media ads still largely rely on simple assets: a product image, an offer, and a “shop now” banner. But, there’s a big opportunity for brands who are willing to go beyond the basics. In this session, you’ll hear from one brand who will talk about how they are getting creative with their retail media content as they incorporate assets like influencer videos, what steps they have taken to tell more of their brand story in retail media ads and how to ensure consistentcy across channels

As brands demand more measurement standards in retail media, the reality is that there’s no one-size-fits-all way to measure the success of every campaign. In this session, you’ll hear from a brand executive who will talk about how they measure the success of different retail media campaigns, and what metrics make sense depending on the objective of the campaign.

For a young, digitally-native startup, launching nationwide in Target or Walmart for the first time is a big deal. But, with an exciting big-box retail launch can also come the pressure to overspend on retail media. In this session, you will hear from an executive at a startup that recently started spending on retail media about how they approach different channels without getting over their skis, and what advice they have to other brands looking to test retail media for the first time.

Retail media is now a vital part of pulling off a successful new product launch or seasonal campaign. In this session, you’ll hear an executive talk through a recent campaign, how they used retail media to complement other parts of their advertising strategy, and overall, what results they saw.

Retail media doesn’t just live on e-commerce sites – these days, many networks offer more sophisticated capabilities like in-store media placements, or the ability to use a retailer’s data to target shoppers on other sites. In this session, you’ll hear from one brand executive who will talk about how they incorporate everything from product demos to CTV placements into their retail media strategy.

Holiday planning is top of mind for every marketer right now, and retail media will play an important part in capturing shoppers’ attention during the holidays. In this session, you will hear from a brand executive who will discuss their plans for Black Friday and beyond in 2025, the role retail media will play in their strategy this year, and the retail media tactics that have yielded success in past holiday seasons.

Attendees
Sponsors
Learn more about lead generation, thought leadership and branding opportunities for this event.
Learn more about lead generation, thought leadership and branding opportunities for this event.
Pass Options
- Early Rate
Price increases to $995 after Aug. 12
– - A collaborative day of discussions, panels and networking
- Early Rate
Price increases to $895 after Aug. 12
Price is per pass - A collaborative day of discussions, panels and networking
Venue

Ease Hospitality (@Ease 1345)
NY
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