Retail Media Advertising Strategies

Ron Amram, Senior Director, Global Media at Mars, shares the strategies behind one of the world’s most recognizable brands. In this session, Ron will peel back the curtain on Mars’s retail media investment strategy, revealing how a global CPG giant is navigating the fragmented media landscape to achieve holistic business growth.

There are more than 200 retail media networks on the market, but brands may only have room in their budget to spend on five of them. In this session, you’ll hear from a major CPG brand about how their company juggles various retail media networks – how all of the retail media networks they work with serve different purposes, what type of customers they try to reach through each, and how they try to take a differentiated approach to various retail media networks while keeping their brand voice consistent.

Retail media is largely considered a lower-funnel investment. But more platforms like Amazon are pitching them as brand builders. In this session, Hillary Hutchenson, CMO of RoC Skincare, will discuss how her team has evolved their campaigns to position retail media as a way to not only lead to conversion but also be used higher up in the consideration funnel.

For a young, digitally-native startup, launching nationwide in Target or Walmart for the first time is a big deal. But, with an exciting big-box retail launch can also come the pressure to overspend on retail media. In this session, you will hear from an executive at a startup that recently started spending on retail media about how they approach different channels without getting over their skis, and what advice they have to other brands looking to test retail media for the first time.

Join Mark Luker, CMO of Grillo’s Pickles, as he shares the playbook his team uses to navigate the complex landscape of retail media. This session will go beyond the basics, offering a candid look at Grillo’s strategic approach to RMN investments.

Retail media has emerged as a powerhouse in the advertising landscape, offering brands unprecedented access to high-intent shoppers. But with its rapid growth and evolving complexities, how can brands and agencies navigate this space to maximize their return on investment? Join us for an insightful session with Brent Taylor, Global CEO of Barrows, for an agency perspective on retail media investment practices.

Join us for an exclusive session with Khara Bozler Hutcheson, Senior Retail Media Lead at Bayer, as she demystifies the highly technical approach behind Bayer’s retail media network strategy. In an increasingly complex digital landscape, Khara will share how Bayer leverages cutting-edge data analysis, a sophisticated understanding of consumer behavior, and a rigorous, scientific methodology to optimize its retail media investments.

Join Danielle Sporkin, SVP of Media & Marketing Services at Ferrero Brands, as she pulls back the curtain on the company’s diverse and dynamic marketing strategies. With a portfolio that spans from iconic treats like Nutella and Ferrero Rocher to beloved candies like Tic Tac and Butterfinger, Ferrero understands that a one-size-fits-all approach just doesn’t work.

In this session, Tinuiti’s Commerce Media Strategist, Mia Rowe, provides a practical and focused guide to starting your retail media journey. She will share her expert advice on how to prioritize your efforts, from choosing the right platforms and setting up your first campaigns to measuring what truly matters. Discover how to create a retail media strategy that maximizes your limited resources and sets you on the path to sustained growth.

Anna, Michael, and Kimeko will close the day with a few takeaways.

Join us for cocktails as we wrap up the day.