Retail Media Strategies

Retail media is largely considered a lower-funnel investment. However, more platforms like Amazon are pitching them as brand builders. In this session, executives will discuss how they’ve evolved their campaigns to position retail media as a way to lead to conversion and be used higher up in the consideration funnel.

More retailers are testing out retail media networks. Walmart and Target have them, but players like Macy’s and Saks are also joining in. In this session, we’ll speak with leaders in the apparel space about how they think about this type of investment and their best strategies for testing out nascent advertising offerings at different retail concepts.

Every digital platform sells ads, which creates a budget problem for brands selling on Amazon, Walmart, Gopuff, Target, etc. How do you make them all work without breaking the bank? This session will discuss the proliferation of digital retail media ad products and networks and how top brand executives are strategizing their budgets to make them all work together.

Marketing teams have long battled between brand marketing and performance marketing. But can retail media help bridge this gap? In this session, we speak with a CMO of a top brand about how they are building a marketing team that works together to keep the teams working together toward a common goal.

It’s hard to make a shopper make an impulse purchase online. However, retail media networks are adding new programs and units later in the purchase cycle to grow the basket size. In this session, brands will discuss how they approach these types of campaigns and the results they’re seeing.