Retail Media Strategies

September 12, 2024 || New York, NY

Every retailer today is trying to pitch itself as an ad network, too. While forms of retail media have been around for decades, it’s suddenly become one of the hottest ways for businesses to bring in more revenue – and for brands to find new ways to target shoppers closer to the point of purchase than ever.

At this one-day intensive event, Digiday, Modern Retail and Glossy will look into the rise of retail media and all the ways it’s been upgraded, providing an exclusive lens into the best practices and ways to leverage retailers’ first-party data and access. As digital customer acquisition on other digital platforms becomes more expensive and opaque amid the decline of third-party cookies, marketers are looking for real answers to the retail media trend.

This event will focus on:

• How retail media is being used as a complement to other digital marketing campaigns that used to rely on third-party data.
• How brands are leveraging retail media campaigns to work in tandem with omnichannel marketing strategies.
• The ways retail media networks have evolved to focus on all parts of the customer funnel.
• The best practices for marketers intending to deploy ad dollars into retail media networks.

Prices increase after August 14. Add a reminder to your calendar.


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    Mike SalletteDANONEVP, MEDIA
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9:00 a.m.
Registration Opens
9:30 a.m.
Opening Remarks

Cale Weissman




Jim Cooper




Jill Manoff



9:45 a.m.
Keeping the Funnel in Mind with Retail Media

Retail media is largely considered a lower-funnel investment. However, more platforms like Amazon are pitching them as brand builders. In this session, executives will discuss how they’ve evolved their campaigns to position retail media as a way to lead to conversion and be used higher up in the consideration funnel.

10:05 a.m.
An Apparel Brand’s Guide for Retail Media

More retailers are testing out retail media networks. Walmart and Target have them, but players like Macy’s and Saks are also joining in. In this session, we’ll speak with leaders in the apparel space about how they think about this type of investment and their best strategies for testing out nascent advertising offerings at different retail concepts.

10:25 a.m.
Digital Retail Media — Where Do You Draw the Line?

Every digital platform sells ads, which creates a budget problem for brands selling on Amazon, Walmart, Gopuff, Target, etc. How do you make them all work without breaking the bank? This session will discuss the proliferation of digital retail media ad products and networks and how top brand executives are strategizing their budgets to make them all work together.

10:40 a.m.
Sponsor Session
10:55 a.m.
A CMO’s Guide to Retail Media

Marketing teams have long battled between brand marketing and performance marketing. But can retail media help bridge this gap? In this session, we speak with a CMO of a top brand about how they are building a marketing team that works together to keep the teams working together toward a common goal.

11:15 a.m.
Impulse Purchases and the Retail Media Opportunity

It’s hard to make a shopper make an impulse purchase online. However, retail media networks are adding new programs and units later in the purchase cycle to grow the basket size. In this session, brands will discuss how they approach these types of campaigns and the results they’re seeing.

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Pass Options

Single Pass
  • Early Rate: Prices increase after Aug 14
  • A collaborative day of discussions, panels and networking
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Best Value
Groups of 3-5
  • Early Rate: Prices increase after Aug 14
  • Price is per pass
  • A collaborative day of discussions, panels and networking
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1345 Avenue of Americas New York

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