Retail Media Advertising Strategies

There are more than 200 retail media networks on the market, but brands may only have room in their budget to spend on five of them. In this session, you’ll hear from Vinny Rinaldi, Head of Media for Hershey’s about how their company juggles various retail media networks – how all of the retail media networks they work with serve different purposes, what type of customers they try to reach through each, and how they try to take a differentiated approach to various retail media networks while keeping their brand voice consistent.

Retail media is largely considered a lower-funnel investment. But more platforms like Amazon are pitching them as brand builders. In this session, Hillary Hutchenson, CMO of RoC Skincare, will discuss how her team has evolved their campaigns to position retail media as a way to not only lead to conversion but also be used higher up in the consideration funnel.

Retail media has emerged as a powerhouse in the advertising landscape, offering brands unprecedented access to high-intent shoppers. But with its rapid growth and evolving complexities, how can brands and agencies navigate this space to maximize their return on investment? Join us for an insightful session with Brent Taylor, Global CEO of Barrows, for an agency perspective on retail media investment practices.

As brands demand more measurement standards in retail media, the reality is that there’s no one-size-fits-all way to measure the success of every campaign. In this session, you’ll hear from a brand executive who will talk about how they measure the success of different retail media campaigns, and what metrics make sense depending on the objective of the campaign.

For a young, digitally-native startup, launching nationwide in Target or Walmart for the first time is a big deal. But, with an exciting big-box retail launch can also come the pressure to overspend on retail media. In this session, you will hear from an executive at a startup that recently started spending on retail media about how they approach different channels without getting over their skis, and what advice they have to other brands looking to test retail media for the first time.

Retail media is now a vital component in executing a successful new product launch or seasonal campaign. In this session, you’ll hear from an agency executive about how they use retail media to complement an omnichannel campaign. 

Retail media doesn’t just live on e-commerce sites – these days, many networks offer more sophisticated capabilities like in-store media placements, or the ability to use a retailer’s data to target shoppers on other sites. In this session, you’ll hear from one brand executive who will talk about how they incorporate everything from product demos to CTV placements into their retail media strategy.

Holiday planning is top of mind for every marketer right now, and retail media will play an important part in capturing shoppers’ attention during the holidays. In this session, you will hear from a brand executive who will discuss their plans for Black Friday and beyond in 2025, the role retail media will play in their strategy this year, and the retail media tactics that have yielded success in past holiday seasons.

Anna and Michael will close the day with a few takeaways.

Join us for cocktails as we wrap up the day.