Retail Media Strategies

September 12, 2024 || New York, NY

Book Passes

Every retailer today is trying to pitch itself as an ad network, too. While forms of retail media have been around for decades, it’s suddenly become one of the hottest ways for businesses to bring in more revenue – and for brands to find new ways to target shoppers closer to the point of purchase than ever.

At this one-day intensive event, Digiday, Modern Retail and Glossy will look into the rise of retail media and all the ways it’s been upgraded, providing an exclusive lens into the best practices and ways to leverage retailers’ first-party data and access. As digital customer acquisition on other digital platforms becomes more expensive and opaque amid the decline of third-party cookies, marketers are looking for real answers to the retail media trend.

This event will focus on:

• How retail media is being used as a complement to other digital marketing campaigns that used to rely on third-party data.
• How brands are leveraging retail media campaigns to work in tandem with omnichannel marketing strategies.
• The ways retail media networks have evolved to focus on all parts of the customer funnel.
• The best practices for marketers intending to deploy ad dollars into retail media networks.

Speakers

Rachel LawsonMONDELEZ INTERNATIONAL DIRECTOR, SHOPPER MARKETING
Maiah MartinCLINIQUEEXECUTIVE DIRECTOR OF CONSUMER ENGAGEMENT
Ryan PancoastBAYERSR MANAGER, RETAIL MEDIA, DIGITAL INSIGHTS, ANALYTICS
Mike SalletteDANONEVP, MEDIA
Jamie SchwabCOLGATE-PALMOLIVEVP, GLOBAL DIGITAL COMMERCE
Amy ZitelmanSOOM FOODSCEO, CO-FOUNDER

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Agenda

Sep 12

9:30 a.m. ET

Breakfast / Registration Opens

10:00 a.m. ET

Opening Remarks

Cale Weissman

EDITOR-IN-CHIEF

MODERN RETAIL

Jim Cooper

EDITOR-IN-CHIEF

DIGIDAY/WORKLIFE

Jill Manoff

EDITOR-IN-CHIEF

GLOSSY

10:05 a.m. ET

Nourishing Growth: Danone’s Success with Retail Media Networks

Discover how Danone, a global leader in food and beverage products, has effectively leveraged retail media networks to drive sales and enhance brand visibility. This case study will explore Danone’s strategies, challenges, and key learnings from their retail media investments.

Mike Sallette

VP, MEDIA

DANONE

Moderator

Cale Weissman

10:35 a.m. ET

Bayer on Retail Media Strategies

Join Bayer’s Ryan Pancoast for a thought-provoking discussion on their retail media investment strategies. Bayer has made significant strides in leveraging retail media networks to drive sales, enhance brand visibility, and stay ahead of the curve in the competitive marketplace.

Ryan Pancoast

SR MANAGER, RETAIL MEDIA, DIGITAL INSIGHTS, ANALYTICS

BAYER

Moderator

Cale Weissman

11:05 a.m. ET

Sponsor Session

11:20 a.m. ET

Coffee & Networking Break

11:30 a.m. ET

A CMO’s Guide to Retail Media

Marketing teams have long battled between brand marketing and performance marketing. But can retail media help bridge this gap? In this session, we speak with a CMO of a top brand about how they are building a marketing team that works together to keep the teams working together toward a common goal.

Moderator

Jill Manoff

12:00 p.m. ET

Lunch

1:00 p.m. ET

The Future of Retail Media: A Conversation with Harmon Technologies

Join Harmon Technologies, a leading innovator in retail media solutions, for a visionary discussion on the future of the industry. Discover how emerging technologies and industry trends are shaping the way brands connect with consumers through retail media channels.

Moderator

Jim Cooper

1:30 p.m. ET

Beauty in the Digital Age: Clinique’s Retail Media Investment Strategies

Join Clinique for a deep dive into its innovative retail media strategies. As a leading beauty brand, Clinique has successfully leveraged digital platforms to reach and engage its target audience. Discover how it has invested in retail media to drive sales, build brand loyalty, and stay ahead of the curve in the competitive beauty market.

Maiah Martin

EXECUTIVE DIRECTOR OF CONSUMER ENGAGEMENT

CLINIQUE

Moderator

Jill Manoff

2:00 p.m. ET

Impulse Purchases and the Retail Media Opportunity

It’s hard to make a shopper make an impulse purchase online. However, retail media networks are adding new programs and units later in the purchase cycle to grow the basket size. In this session, brands will discuss how they approach these types of campaigns and the results they’re seeing.

Moderator

Jill Manoff

2:30 p.m. ET

Mondelez International’s Retail Media Investment Strategies

Join Mondelez International, a global leader in snacking, for a captivating discussion on their retail media investment strategies. Discover how this iconic brand has leveraged retail media to drive sales, enhance brand visibility, and connect innovatively with consumers.

Rachel Lawson

DIRECTOR, SHOPPER MARKETING

MONDELEZ INTERNATIONAL

Moderator

Cale Weissman

3:00 p.m. ET

Winning Strategy for Impulse Purchases in Retail Media

Join Colgate, a global leader in oral care, for a revealing discussion on how they have mastered the art of impulse purchases through strategic retail media investments. Discover how Colgate has leveraged retail media channels to drive in-store sales and capture spontaneous consumer decisions.

Jamie Schwab

VP, GLOBAL DIGITAL COMMERCE

COLGATE-PALMOLIVE

Moderator

Jim Cooper

3:30 p.m. ET

From Kitchen to Commerce: Soom Foods’ Retail Media Success Story

Join the CEO of Soom Foods for a captivating conversation about their journey from a small-scale, independent food company to a thriving brand. Discover how Soom Foods has leveraged retail media to expand its reach, drive sales, and build a loyal customer base.

Amy Zitelman

CEO, CO-FOUNDER

SOOM FOODS

Moderator

Jim Cooper

4:00 p.m. ET

Closing Remarks

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