Proving the value of publishers’ data offerings in a post-cookies world

Virtual town hall: Proving the value of publisher’s data offerings in a post-cookies world

The quality of the marketer’s data offering is perennially in the spotlight, and especially so in light of new benchmarking initiatives and an increasingly frank look at what contextual and first-party solutions can deliver in terms of scale and outcomes in the near term. Meanwhile, sizable publishers are pushing their teams to focus on margin-based sales, in effect doubling down on the value they’re pitching to the advertiser and media buyer. 

In the middle of all this, marketers have questions.

On Monday, November 15, 2021, at 1 p.m. EDT, Jim Cooper, editor in chief at Digiday, hosts a virtual town hall to unpack what it takes to move marketers’ audiences from the unknown to the known — realistically framing the scale of their data offerings and other expectations in the first-party world. 

Sponsored and co-moderated by Mark Zohar, president at Viafoura, this virtual town hall is a Chatham House Rule roundtable, an open forum for participation and a chance to share tips — and challenges — in the pursuit of data offerings that can pass any advertiser’s benchmarking test. 

Apply to attend this invite-only event and learn more about: 

• What new benchmarking initiatives mean for marketers looking to prove the value of their data offerings
• How to improve and strengthen the value exchange in the first-party data equation
• What we can learn from publishers such as Group Nine as they double down on the value of their inventory
• Tips and challenges from your peers and expert moderators