Future-proofing the marketer’s data-driven strategy
Join Digiday for an editorially-led, invitation-only virtual workshop on July 13 at 11 a.m. EDT, featuring a select group of industry leaders, sponsored by Permutive.
Between Google announcements and Apple updates, plus tightening privacy regulations, advertisers are being bombarded with information about what they can and cannot do in 2022. With six months until Google removes the third-party cookie from Chrome, how can marketers use this time to prepare for and tackle data deprecation?
This workshop will provide valuable tactics for brands to audit their current first-party data resources and identify bottlenecks. We’ll focus on creating a ramp-down strategy for third-party data and how to test potential partners for the right fit in the data tech stack going forward.
Join Digiday managing editor Sara Jerde, Sameer Amin, global director of data driven marketing and media at Reckitt and Elizabeth Brennan, head of advertiser strategy at Permutive, for this one-hour, Chatham House Rule session to ask your peers and experts about the future of digital and data-driven marketing, and learn more about preparing and remaining competitive.
Our discussion will explore the following topics:
– A lens on the state of data-driven marketing according to Digiday editors
– The top tactics for tackling data deprecation and successful targeting
– An opportunity to discuss your team’s challenges and how to overcome them
Digiday and Permutive will provide lunch to your location during this event.