Digiday U: Creating Content Across Screens
Creating Content Across Screens
Reaching consumers wherever they are is crucial for brands and advertisers, but different platforms require different strategies. How does messaging differ? What stories do you look to explore as the mediums differ?
During this virtual course, we’ll look at how creating content varies across screens and mediums, including CTV and traditional channels. You’ll leave with actionable tactics into developing content for a mix of platforms to help reach target audiences.
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Speakers
Brandon ArolfoPBSHEAD OF PBS DIGITAL STUDIOS
Morgan HertzanVICE TVEXECUTIVE VICE PRESIDENT & GENERAL MANAGER
Agenda
Join us as we open the event and go over key trends.
Brandon Arolfo, head of PBS Digital Studios, will walk us through the success PBS has seen across channels and how it has informed programming elsewhere. How have those insights informed a linear strategy? And vice versa? What does PBS’ successful digital strategy tell the brand about its offerings elsewhere?
Brandon Arolfo
HEAD OF PBS DIGITAL STUDIOS
PBS
Tune into a discussion with Morgan Hertzan, executive vice president & general manager, VICE TV, as he walks us through how the brand maintained its identity as its TV strategy continued to grow up. Join the conversation to learn how this business evolved as consumers’ behaviors did too — and what the company is banking on moving forward.
Morgan Hertzan
EXECUTIVE VICE PRESIDENT & GENERAL MANAGER
VICE TV
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