Digiday TV Advertising Strategies

In this session we’ll delve into the revolutionary landscape of advertising as we explore how advertisers are leveraging the power of Artificial Intelligence in TV campaigns. Discover how AI-driven data analytics and advanced algorithms enable advertisers to precisely target audiences, personalize content, and optimize ad placements to achieve unparalleled levels of engagement and ROI. Join us as we discuss real-world success stories and share insights into the latest AI-driven advertising tools, and chat about the ethical considerations and challenges as we enter a new era.

As marketers fully lean into CTV, they’re evaluating how the channel has impacted their advertising mix and how they anticipate it will change approaches and strategies in the year to come. From creative and analytics to optimization, AI and RMNs, advertisers have many aspects to think about when refining their CTV campaigns. Drawing on the third in Digiday and MNTN’s annual series of State of the Industry reports, our 2023 research reveals that brands are shifting budgets to CTV in new ways, from channels they hadn’t significantly touched before (such as social media) and they’re making strides to solve the challenges of inventory fragmentation. From refining approaches to audience segmentation to scaling across disparate platforms more effectively — and with more dynamic ad creative — this session unpacks the state of CTV in 2023.

TV is widely considered a top-of-funnel marketing channel. But more platforms are trying to bridge the gap between larger brand campaigns and actual purchases. True Classic is one brand testing out these new features. The company has been advertising on TV for years, but is beginning to test out new ways to get customers to transact by using their streaming devices. In this session, True Classic’s vp of growth, Paige Decker, will discuss the apparel brand’s overall TV strategy and then dive into how the company is trying to test various commerce features.

In this session, we’ll delve into the ingenious ways brands and agencies are harnessing analytics to optimize TV campaigns. Discover how data-driven insights enable advertisers to hyper-target audiences, craft personalized content, and strategically place ads for maximum impact. Peer into the future of advertising as we discuss adjustments being made for 2024, envisioning a landscape where analytics not only drive creative decision-making but also foster immersive, interactive, and unforgettable brand experiences.