Building a modern media company

Nearly a year and a half after the mass spread of Covid-19, media leadership faces a new set of challenges associated with the aftermath: advertising levels are slowly returning, they have a new swath of paying customers with crucial insights to understand, all while those signals to get a better picture of who they are — and what they want from their news organizations — are forced to change too.

While challenging, these chances for media companies to rebuild their business models present new opportunities: ways to rethink which editorial products will resonate in the post-President Trump era, growth areas within new and relied upon revenue streams, from newsletters to e-commerce, and how data insights will help inform each of these strategies.

Join us in the beautiful backdrop of Miami to hear how media companies are building modern business models. Attend a specific track to share challenges, workshop solutions and present your findings to the group at large. You’ll walk away from this event with a better understanding of how other media organizations are building sustainable business models.

Please note: The health and safety of attendees is our top priority which is why we’re requiring masks to be worn indoors. You can find more about our Covid protocols here.

 

Speakers

  • speaker
    Nabil AhmadDOTDASHCHIEF TECHNOLOGY OFFICER
  • speaker
    Emma RosenblumBUSTLE DIGITAL GROUPCHIEF CONTENT OFFICER, LIFESTLYE
  • speaker
    Mark HowardPMCCHIEF ADVERTISING & PARTNERSHIPS OFFICER
  • speaker
    Joy RobinsTHE WASHINGTON POSTCRO
  • speaker
    Geoff SchillerGROUP NINECRO
  • speaker
    Bonnie KintzerTRUSTED MEDIA BRANDS INC.CEO
  • speaker
    Danielle BeltonHUFFPOSTEDITOR-IN-CHIEF
  • speaker
    Stephanie Hodges-DunivanESSENCEVP, EXPERIENTIAL, BRANDED CONTENT & VIDEO
  • speaker
    Romina RosadoTELEMUNDOEVP, ENTERTAINMENT & CONTENT STRATEGY
  • speaker
    Wayne AllenTHE MEDIAGRIDSENIOR DIRECTOR, PUBLISHER SALES
  • speaker
    Stephanie HansonONETRUSTOFFERING MANAGER
  • speaker
    Kate SpiesWELL + GOODGM / SVP
  • speaker
    Rachel GoldsteinTHE NEW YORK TIMESHEAD OF INDUSTRY
See all Speakers

Agenda

2:00 p.m. EST
Registration Opens
Salon 2&3
2:30 p.m. EST
Welcome and Key Trends

Welcome back to the Digiday Publishing Summit, we’ll kick off our three-day event with an overview of the top trends impacting the media industry.

2:45 p.m. EST
The In-person Event Return

As media brands continue to navigate our new normal, ESSENCE’s Vice President of Experiential, Branded Content & Video Stephanie Dunivan shares how the legacy brand has pivoted between in-person programming and virtual for its live events—including its annual ESSENCE Festival of Culture.

speaker

Stephanie Hodges-Dunivan

VP, EXPERIENTIAL, BRANDED CONTENT & VIDEO

ESSENCE

3:05 p.m. EST
Case Study: Trust, Context, and Performance at Scale

If there’s anything we’ve learned over the last year and a half, it’s that brands need a way to connect with consumers in the moment. Real-time messaging that reflects the current climate is essential for maintaining authenticity. Washington Post CRO Joy Robins delves into how this approach will drive the future of the ad industry, the importance of context in both placement and message, and possible routes to achieving trust and performance at scale.

speaker

Joy Robins

CRO

THE WASHINGTON POST

3:25 p.m. EST
Fireside Chat: The Blueprint on Leveraging Your Affiliate Content for Licensing Revenue

Hear from Wirecutter, A New York Times company, on how they continue to drive brand awareness and increase revenue using accolade licensing. This along with their reader- supported content, gives them a platform to be the most respected resource for product reviews and recommendations.

speaker

Michelle Myers

CRO

WRIGHT’S MEDIA

speaker

Leilani Han

DIRECTOR, BUSINESS DEVELOPMENT & PARTNERSHIPS

WIRECUTTER, A NEW YORK TIMES COMPANY

3:40 p.m. EST
How a Growing Media Company is Reimagining the Online Experience for the Next Generation of Readers

Millennials and Gen Z readers are consuming content in a way unlike any other generation. BDG is meeting readers where they are, as well as maintaining the brand agility to shift with them. With brands that cater to a range of subjects from parenting to beauty to fashion, BDG revitalized their Lifestyle portfolio and vision, and also became the largest parenting publisher….all throughout an unprecedented pandemic. In this conversation with Emma Rosenblum, CCO, Lifestyle & Parenting at BDG, will walk us through rebranding during a challenging year and what she’s learned from the bullish younger demographic.

speaker

Emma Rosenblum

CHIEF CONTENT OFFICER, LIFESTLYE

BUSTLE DIGITAL GROUP

4:00 p.m. EST
Dialog with Omeda
4:10 p.m. EST
The Digiday Podcast LIVE

Please join us for a live recording our of Digiday Podcast.

speaker

Danielle Belton

EDITOR-IN-CHIEF

HUFFPOST

4:45 p.m. EST
Coffee and Networking Break
5:00 p.m. EST
Publishing Leader Tracks

Join one of the three tracks below to go even deeper on key topics as we kick off these conversations with Digiday research and the infamous challenge board.

Editorial Products

In this track, we’ll explore what is needed to successfully manage new product implementations and how to make sure these products are in line with overall business goals.

5:30pm — Sandbox with Pantheon

Revenue Streams

In this track, we’ll figure out how to truly diversify revenue. From subscriptions and memberships, online commerce, even events. Let’s take a look at the future of media revenue.

5:30pm — Sandbox with CafeMedia

Data and Privacy

Advertising still takes center stage in most media companies, but how is it staying above the curve? Join peers for a discussion around platforms and what lies beyond the cookie.

5:30pm — Sandbox with Resonate

5:45 p.m. EST
VIP Welcome Reception
Courtyard

Please join us for a drink before we head into our 8-Minute Meetings.

Sponsored by Omeda

6:00 p.m. EST
8 Minute-Meetings

The 8-Minute Meetings are designed to help connect publishing participants with innovative technology platforms and build valuable business relationships.

7:00 p.m. EST
Cocktail Reception
DiLido Beach
8:00 p.m. EST
Dinner with Strangers
Fuego y Mar
9:30 p.m. EST
After-hours Hangout
Fuego y Mar Mezzanine Level
7:00 a.m. EST
Morning Yoga
Beach

Join us bright and early for a meditative start to your day.

8:00 a.m. EST
Breakfast and Registration Re-opens
Salon 2&3 and the Courtyard
8:30 a.m. EST
Publishing Leader Tracks — Town Hall

Participants will meet to discuss the biggest challenges from last night’s Challenge Board and narrow in on the key trends moving forward into 2022. Please choose from one of the three tracks below:

Editorial Products

In this track, we’ll explore what is needed to successfully manage new product implementations and how to make sure these products are in line with overall business goals.

9:05am — Sandbox with Openweb

Revenue Streams

In this track, we’ll figure out how to truly diversify revenue. From subscriptions and memberships, online commerce, even events. Let’s take a look at the future of media revenue.

Data and Privacy

Advertising still takes center stage in most media companies, but how is it staying above the curve? Join peers for a discussion around platforms and what lies beyond the cookie.

9:05am — Sandbox with The MediaGrid

speaker

Wayne Allen

SENIOR DIRECTOR, PUBLISHER SALES

THE MEDIAGRID

9:15 a.m. EST
Coffee and Networking Break
9:30 a.m. EST
Publishing Leader Tracks — Working Group
Courtyard

Participants will meet to to continue their discussion on the key trends moving forward into 2022, and start working on potential solutions and outcomes to those trends. Please choose from one of the three tracks below:

Editorial Products
Revenue Streams
Data and Privacy
10:00 a.m. EST
Coffee and Networking Break
10:15 a.m. EST
Welcome Back to Main Stage Content
10:20 a.m. EST
Revenue: A Look Back at 2020

How the company has structured its business and sales teams to capitalize on new and returning business opportunities. Now that Group Nine and PopSugar are operating as a singular entity following Group Nine’s acquisition of the women’s lifestyle publisher just before the pandemic, how has the company been selling itself to brands? What sort of industry-wide trends is the company seeing and how can that be replicated for other media brands?

speaker

Geoff Schiller

CRO

GROUP NINE

10:40 a.m. EST
State of the Industry with DoubleVerify
10:55 a.m. EST
Adapting Your Ad Sales Goals
speaker

Mark Howard

CHIEF ADVERTISING & PARTNERSHIPS OFFICER

PMC

11:15 a.m. EST
Building Trust with Consumers in the Age of Privacy

Europe, California, Colorado, Virginia – privacy laws are gradually being introduced and enforced all over the world. And on the tech side, as most of the world is well aware, Google continues to shake up the digital ecosystem as the tech giant recently extended its plan to deprecate third-party cookies from the Chrome browser to 2023. How should publishers deal with privacy requirements and technology changes, while continuing to build trusted relationships with consumers?

Join this session to learn strategies publishers can implement today to meet privacy requirements and evolve trusted relationships built on subscriptions and first-party data.

speaker

Stephanie Hanson

OFFERING MANAGER

ONETRUST

11:30 a.m. EST
The Future of Media: Strategic Investments Fueling Digital Growth

After a year of significant growth, Trusted Media Brands, the portfolio of user-generated and community-based lifestyle brands including Taste of Home, Family Handyman and Reader’s Digest, has seen its audiences increase 40 percent year over year and its commerce business grow 75 percent in the past year. The company’s digital strength has been driven by the combination of a powerful network of brand and commerce relationships, a portfolio of highly engaging lifestyle media brands and a proprietary first-party data platform. Trusted Media Brands Chief Executive Officer Bonnie Kintzer will speak to where she envisions the digital media industry heading, how to position a company for future success in today’s dynamic environment, and the investments that are fueling revenue generation and driving long-term growth.

speaker

Bonnie Kintzer

CEO

TRUSTED MEDIA BRANDS INC.

11:50 a.m. EST
Dialog with DistroScale
12:00 p.m. EST
U.S. Hispanics: The Super-Streamers

Join Tim Peterson for an in-depth interview with Romina Rosado, EVP and General Manager at NBCUniversal Telemundo Enterprises, who was recently promoted to lead the network’s newly-created Hispanic Streaming division. In this conversation centered around audience and representation, Rosado will dive into the behaviors and trends Telemundo saw in its audiences’ media consumption throughout the pandemic including programming and streaming shifts, how Telemundo has pivoted to leverage the demand from Latino audiences and continue super-serving their evolving tastes in media, and what’s on the horizon for both for Telemundo and the industry as a whole and especially evolving the representation of Latinos in media.

 

speaker

Romina Rosado

EVP, ENTERTAINMENT & CONTENT STRATEGY

TELEMUNDO

12:20 p.m. EST
Coffee and Networking Break
12:35 p.m. EST
Publishing Leader Tracks — Working Group

Participants will meet to finalize the solutions to the challenges that were raised earlier in the day. Key takeaways will be presented tomorrow during the stage content. Please choose from one of the three tracks below:

Editorial Products
Revenue Streams
Data and Privacy
1:00 p.m. EST
Lunch
Courtyard
2:00 p.m. EST
Afternoon Activities

Use this time to get some sun, catch up on emails or take a quick nap. We’ll see you back at the conference at 6pm.

6:00 p.m. EST
8-Minute Meetings
Courtyard

Round 2!

The 8-Minute Meetings are designed to help connect publishing participants with innovative technology platforms and build valuable business relationships.

7:00 p.m. EST
Cocktail Reception

Presented by Teads

8:00 p.m. EST
Dinner with Friends
9:30 p.m. EST
After-hours Hangout
Fuego y Mar
8:00 a.m. EST
Breakfast
Courtyard
9:00 a.m. EST
Welcome Back
Salon 2&3
9:05 a.m. EST
Case Study: Future-proofing a Newsroom’s Infrastructure

With many newsrooms working remotely, how has Dotdash prepared by having most of its employees already remote? Facing potential cybersecurity challenges, how has the publisher prepared? As more newsrooms adopt a completely remote or hybrid approach to returning to the office, walk away from this discussion knowing how to establish an infrastructure that works for your employees.

speaker

Nabil Ahmad

CHIEF TECHNOLOGY OFFICER

DOTDASH

9:25 a.m. EST
Workshop with Lotame
9:40 a.m. EST
Commerce Pays Off

The connection between content and commerce has been growing for many years, and with consumer habits changing during the pandemic, publishers are poised to build out their commerce strategies in new ways. Readers have come to Well+Good for over a decade for expert-led, trend-forward product recommendations, and the brand is growing their commerce offering accordingly. In this session, learn how one publisher is using audience insights in order to grow their commerce offering and provide a platform for discovery for smaller brands.

speaker

Kate Spies

GM / SVP

WELL + GOOD

10:00 a.m. EST
Industry Intelligence Briefing with Unruly
10:15 a.m. EST
Verizon and The New York Times’ 5G Journalism Lab: Proving 5G is the Future of News

In 2019, Verizon and The New York Times launched their 5G Journalism Lab around the belief that 5G would drastically, and immediately, change and improve how news is distributed and consumed. With Verizon, The Times found the partner it needed to utilize the power of 5G for immersive storytelling tools that reporters could use in the field. In a world where most of The Times’ most-read stories each year are interactive, that ability to create immersive tools that result in better interactive storytelling practices and make the news more engaging is priceless. Rachel Goldstein, Head of Industry at The New York Times will share how The 5G Journalism Lab has achieved their impressive outcomes and mapped out the future of the news in a 5G-enabled world.

speaker

Rachel Goldstein

HEAD OF INDUSTRY

THE NEW YORK TIMES

10:30 a.m. EST
Publishing Leader Track Findings

Over the last few days, participants have met in 3 groups to face industry challenges head on. In these brief overviews, we’ll not only hear what publishers believe to be current hurdles in the industry, but also what some possible solutions may be as we head into 2022.

Editorial Products

Revenue Streams

Data and Privacy

10:50 a.m. EST
Key Takeaways

We’ll close out the fall 2021 Digiday Publishing Summit with a look back at the previous days of content to determine what key elements have been the most important to our participants.

See Full Day

Attendees

Who Attends?
  • 90%
    Director-level and above
  • 88%
    Expect to do business with a connection made
  • 91%
    Are investing in their tech stacks
See all Attendees

Sponsors

 

Digiday and Ritz Carlton South Beach will follow strict protocols to ensure the safety of everyone in attendance.
Here are a few things to expect, but for specific questions or accommodations, please contact us here.

– Digiday will distribute masks that will be required to be worn indoors at all times
– Outdoor 8-Minute Meetings and meal functions when possible
– Social distancing during sessions and throughout the venue
– A cap on the number of registrants
– Sanitizing stations throughout the venue

 

Venue

Ritz Carlton South Beach

1 Lincoln Road Miami Beach
Florida 33139
Please note our room block at the Ritz Carlton South Beach is now fully booked. We suggest the following 3 hotels within a 7-minute walking distance to the Ritz Carlton South Beach.

Loews Miami Beach Hotel, 2-minute walk to the Ritz Carlton South Beach. https://www.loewshotels.com/miami-beach

Royal Palms South Beach, 4-minute walk to the Ritz Carlton South Beach. https://www.royalpalmsouthbeach.com

Crowne Plaza South Beach Z Ocean Hotel, 7-minute walk to the Ritz Carlton South Beach. https://www.ihg.com/crowneplaza/hotels/us/en/miami-beach/miasb/hoteldetail

Contact us

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