Building a modern media company

Nearly a year and a half after the mass spread of Covid-19, media leadership faces a new set of challenges associated with the aftermath: advertising levels are slowly returning, they have a new swath of paying customers with crucial insights to understand, all while those signals to get a better picture of who they are — and what they want from their news organizations — are forced to change too.

While challenging, these chances for media companies to rebuild their business models present new opportunities: ways to rethink which editorial products will resonate in the post-President Trump era, growth areas within new and relied upon revenue streams, from newsletters to e-commerce, and how data insights will help inform each of these strategies.

Join us in the beautiful backdrop of Miami to hear how media companies are building modern business models. Attend a specific track to share challenges, workshop solutions and present your findings to the group at large. You’ll walk away from this event with a better understanding of how other media organizations are building sustainable business models.

Speakers

  • speaker
    Nabil AhmadDOTDASHCHIEF TECHNOLOGY OFFICER
  • speaker
    Emma RosenblumBUSTLE DIGITAL GROUPCHIEF CONTENT OFFICER, LIFESTLYE
  • speaker
    Mark HowardPMCCHIEF ADVERTISING & PARTNERSHIPS OFFICER
  • speaker
    Joy RobinsTHE WASHINGTON POSTCRO
  • speaker
    Geoff SchillerGROUP NINECRO
See all Speakers

Agenda

2:00 p.m. EST
Registration Opens
2:30 p.m. EST
Welcome and Key Trends

Welcome back to the Digiday Publishing Summit, we’ll kick off our three-day event with an overview of the top trends impacting the media industry.

2:45 p.m. EST
Revitalizing Media

The media industry has had to adapt on all levels over the last year and a half. As businesses across the globe settle into new realities of the hybrid office — from management expectations to driving revenues and responding to changing consumer behavior. Join us as one media exec walks us through the media trends that will stick from the last year and how to effectively organize in an environment that will keep shifting.

3:05 p.m. EST
Future-proofing a Newsrooms Infrastructure

With many newsrooms working remotely, how has Dotdash prepared by having most of its employees already remote? Facing potential cybersecurity challenges, how has the publisher prepared? As more newsrooms adopt a completely remote or hybrid approach to returning to the office, walk away from this discussion knowing how to establish an infrastructure that works for your employees.

3:25 p.m. EST
Partner Perspective
3:00 a.m. EST
The SPAC Deal

As more media companies continue to explore SPACs to help their businesses, we hear from one company to hear how they’re doing it. What are the opportunities and challenges associated with these types of deals? And why are we likely to see more of them? Where does a media company start when exploring this tactic?

4:00 p.m. EST
Partner Perspective
4:10 p.m. EST
The Digiday Podcast LIVE

Please join us for a live recording our of Digiday Podcast.

4:45 p.m. EST
Coffee and Networking Break
5:00 p.m. EST
Publishing Leader Tracks

Join one of the three tracks below to go even deeper on key topics as we kick off these conversations with Digiday research and the infamous challenge board.

Editorial Products – In this track, we’ll explore what is needed to successfully manage new product implementations and how to make sure these products are in line with overall business goals.

Revenue Streams – In this track, we’ll figure out how to truly diversify revenue. From subscriptions and memberships, online commerce, even events. Let’s take a look at the future of media revenue.

Data and Privacy Advertising still takes center stage in most media companies, but how is it staying above the curve? Join peers for a discussion around platforms and what lies beyond the cookie.

5:45 p.m. EST
VIP Welcome Reception

Please join us for a drink before we head into our 8-Minute Meetings.

6:00 p.m. EST
8 Minute-Meetings

The 8-Minute Meetings are designed to help connect publishing participants with innovative technology platforms and build valuable business relationships.

7:00 p.m. EST
Cocktail Reception
8:00 p.m. EST
Dinner with Strangers
9:30 p.m. EST
After-hours Hangout
8:00 a.m. EST
Breakfast and Registration Re-opens
Publishing Leader Tracks — Town Hall

Participants will meet to discuss the biggest challenges from last night’s Challenge Board and narrow in on the key trends moving forward into 2022. Please choose from one of the three tracks below:

Editorial Products – In this track, we’ll explore what is needed to successfully manage new product implementations and how to make sure these products are in line with overall business goals.

Revenue Streams – In this track, we’ll figure out how to truly diversify revenue. From subscriptions and memberships, online commerce, even events. Let’s take a look at the future of media revenue.

Data and Privacy Advertising still takes center stage in most media companies, but how is it staying above the curve? Join peers for a discussion around platforms and what lies beyond the cookie.

9:15 a.m. EST
Coffee and Networking Break
9:30 a.m. EST
Publishing Leader Tracks — Working Group

Participants will meet to to continue their discussion on the key trends moving forward into 2022, and start working on potential solutions and outcomes to those trends. Please choose from one of the three tracks below:

Editorial Products 

Revenue Streams

Data and Privacy

10:15 a.m. EST
Welcome Back to Main Stage Content
10:20 a.m. EST
How a Growing Media Company Rebranded for a Gen Z Audience

Bustle Digital Group saw an opportunity to reach a strong, but unique audience: Gen Z. The publisher, with holdings among brands that cater to subjects that range from science to beauty to fashion, rebranded during the pandemic to BDG. In this conversation with Emma Rosenblum, CCO, BDG, will walk us through the challenges associated with rebranding during an unprecedented global pandemic and what she’s learned from the bullish Gen Z demographic.

10:40 a.m. EST
Partner State of the Industry
10:55 a.m. EST
The In-person Event Return

As the vaccine rollout continues, how are publishers preparing for the inevitable return to in-person festivities? Do they see this as being the same opportunity as it was pre-pandemic? What sort of provisions are they putting in place to make sure consumers and brands are satisfied with the experience?

11:15 a.m. EST
Partner Perspective
11:30 a.m. EST
Case Study: Brand Safety and the News

Despite a rocky year — hear from one media executive as they outline how they were able to bring in new advertising business and reached an all-time high in revenue.

11:50 a.m. EST
Partner Perspective
12:00 p.m. EST
The Power of Audio

Everyone has a podcast, but the value that they add to the bottom line is questionable – is this all reader value? Join one executive as they walk us through the research and development needed to ensure all audio content is content worth paying for.

12:20 p.m. EST
Coffee and Networking Break
12:35 p.m. EST
Publishing Leader Tracks — Working Group

Participants will meet to finalize the solutions to the challenges that were raised earlier in the day. Key takeaways will be presented tomorrow during the stage content. Please choose from one of the three tracks below:

Editorial Products 

Revenue Streams

Data and Privacy

1:00 p.m. EST
Lunch
2:00 p.m. EST
Afternoon Activities

Use this time to get some sun, catch up on emails or take a quick nap. We’ll see you back at the conference at 6pm.

6:00 p.m. EST
8-Minute Meetings

Round 2!

The 8-Minute Meetings are designed to help connect publishing participants with innovative technology platforms and build valuable business relationships.

7:00 p.m. EST
Cocktail Reception
8:00 p.m. EST
Dinner with Friends
9:30 p.m. EST
After-hours Hangout
8:00 a.m. EST
Breakfast
9:00 a.m. EST
Welcome Back
9:05 a.m. EST
Optimizing the Back End for Peak Performance

How one publisher is building the backend to continue boosting its journalism. In this conversation, we’ll explore how pages are optimized and written to capture audiences online. Walk away with a better understanding of how you can build your own sites to make your pages more search-friendly.

9:25 a.m. EST
Partner Perspective
9:40 a.m. EST
Commerce Pays Off

With millions of global consumers returning to in-person shopping, publishers’ commerce businesses are poised for yet another pivot, provided they can react quickly to changing consumer needs and marketer challenges. In this session, we’ll hear how one publisher is looking to keep commerce ahead while the world reopens.

10:00 a.m. EST
Partner Perspective
10:10 a.m. EST
Keeping DE&I Collaborative

As revenue lines grow and as audience data becomes clearer, what products are hitting center stage? How can we ensure that these products are focused on bringing diversity and equity to the table? In this session we’ll tackle what it means to keep diversity at the forefront of product building.

10:30 a.m. EST
Publishing Leader Track Findings

Over the last few days, participants have met in 3 groups to face industry challenges head on. In these brief overviews, we’ll not only hear what publishers believe to be current hurdles in the industry, but also what some possible solutions may be as we head into 2022.

Editorial Products

Revenue Streams

Data and Privacy

10:50 a.m. EST
Key Takeaways

We’ll close out the fall 2021 Digiday Publishing Summit with a look back at the previous days of content to determine what key elements have been the most important to our participants.

See Full Day

Past Attendees

Who Attends?
  • 90%
    Director-level and above
  • 88%
    Expect to do business with a connection made
  • 91%
    Are investing in their tech stacks
See all Attendees

Sponsors

See all Sponsors

Digiday and Ritz Carlton South Beach will follow strict protocols to ensure the safety of everyone in attendance.
Here are a few things to expect, but for specific questions or accommodations, please contact us here.

– Attendees will be required to show proof of vaccination or a negative PCR test within 72 hours of the event
– Digiday will distribute masks that will be required to be worn indoors at all times
– Outdoor 8-Minute Meetings and meal functions when possible
– Social distancing during sessions and throughout the venue
– A cap on the number of registrants
– Sanitizing stations throughout the venue


Venue

Ritz Carlton South Beach

1 Lincoln Road Miami Beach
Florida 33139
Digiday has secured a discounted rate at the Ritz Carlton South Beach for Summit attendees only. Please see your ticket confirmation email or reach out to megan@digiday.com for more details.

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VIP Opportunities

Are you a publishing executive? You could be eligible for a complimentary VIP pass.

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