Digiday Publishing Summit

Algorithm changes to search and social platforms have left publishers scrambling to find valuable audiences across the web. For Bloomberg, this means leaning further into its video archive, editorial franchises and events to build out new products to engage audiences on other channels — be it a FAST channel or on LinkedIn. This session will look at how Bloomberg is creating value for audiences to ultimately enrich the subscriber funnel.

Join BlueConic for a discussion with Andrea Mooney, VP of Audience Platforms at Nexstar as we explore their transformative journey of leveraging first-party data to enhance audience engagement and improve conversion rates. Learn how Nexstar navigated initial challenges, refined their strategies through rigorous testing, and achieved remarkable results across 120 broadcast stations. This session will highlight pivotal lessons learned, strategic uses of first-party data, and how you can apply these valuable insights to your own organization.

Business Insider’s subscriber strategy used to rely on editorial gut instinct when it came to placing articles behind the paywall. Now, that process is decided using artificial intelligence. In a conversation with chief subscription officer Katie Friedman, we’ll dig into the role artificial intelligence plays in BI’s subscription pipeline and how her team implemented that transition.

Sponsor Session

Artificial intelligence stands to change seemingly all parts of publishers’ businesses, from how content is created and distributed to how clients’ campaigns are automated and optimized. In this session, hear how Dow Jones is incorporating AI into its ad operations for purposes such as media plan automation.

Hear from Punchbowl News on how its focused mission for coverage areas and revenue streams has helped the organization reach and retain profitability — espeically in a critical election year.

Publishers only 

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

Sandbox Sessions:

4:45 p.m – Comscore

4:55p.m – DeepL: Transforming Media ROI with Specialized AI Models

5:05 p.m – Zeropark: Achieving financial resilience. Commerce media’s role in revenue diversification

By invitation only 

Round 1!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap day one of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.

By invitation only. Breakfast provided.

How Vox Media has integrated its DEI focus across teams, created programs to support staffers, and how leaders can tread the line between fostering respectful companies and prioritizing the bottom line.

In a world where publishers have built a robust subscription business and an engaged audience that’s valuable to advertisers, their challenge is now to keep growing subscriptions without reducing pageviews and ad revenue. Using advanced analysis and a dynamic paywall propensity model powered by Piano Ad Revenue Insights, they’re now able to break the silo between advertising and subscription strategies. Join Michael Silberman, EVP of Media Strategy at Piano for this session, and learn how publishers are increasing total revenue and drive more subscriptions and registrations while still growing ad revenue too.

With Google deciding against a third-party cookie kill switch in favor of giving individual users the option of disabling cookies, publishers are still facing a post-cookie landscape, albeit a murkier one. In this session, hear how Hearst prepares for an era when third-party cookies remain in the mix but cannot be relied upon.

Join PubMatic’s Greg Giovinazzo and Digiday’s Michael Chroma for a fireside chat highlighting new research into the ways programmatic advertising is disrupting the traditional marketing funnel. Discover how publishers can turn this disruption into opportunity by leveraging new technologies and data strategies as well as aligning with buyers’ evolving goals and objectives. Learn what it takes to become a preferred partner for performance-driven advertisers in 2025 and beyond.

Time, the 101-year-old magazine brand is not shying away from emerging technology or bucking against the status quo when it comes to monetizing online audiences. Last year, the company ditched its digital paywall —yielding a bump in ad revenue — and over the past few months, Time announced new content licensing deals and partnerships with artificial intelligence companies. In this session, we’ll dig into Time’s digital evolution with chief operating officer Mark Howard.

Join Seth Freudenburg, VP of Audience at TelevisaUnivision, and Alex Dzegar, Customer Success Director at Permutive, as they explore the challenges of capturing, integrating, and activating diverse data sources, and share insights on innovations to streamline the process.

Streaming has become a bigger piece of the overall TV and digital video market, and programmatic is becoming a bigger part of streaming ad sales. In this session, hear how Disney is pitching advertisers on its streaming inventory and how programmatic fits into that pitch.

Publishers only.

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

We’ll devise solutions to some key challenges discussed on Day 1.

Sandboxes:

11:50 — Viafoura: Doubling Down on Community: How To Build a Known and Loyal Audience

Use this time to get fresh air, catch up on emails, or take a quick nap. We’ll see you back at the conference at 5:30 pm.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap up day two of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.

Amid the challenging media landscape, Axios is doubling down on the areas of its business that are at its core: niche expertise, newsletters and events. During an on-stage chat, CRO Jacquelyn Cameron will show how her sales team is rallying around Axios’ in-house talent of journalists and experts to not only build up audience communities but to monetize those audiences effectively during the second half of 2024 and beyond.

For many publishers, 24/7 channels on free, ad-supported streaming TV services are a key pillar of their streaming strategies. In this session, hear how Telemundo manages its “Noticias Ahora” channel and how the FAST channel fits into its broader streaming portfolio.

Removing bidders and ads.txt lines fulfils SPO at the cost of missed opportunities to leverage more unique revenue sources. In this session we’ll discuss how publishers can square the circle at scale

Generative AI has become the shiny new tool for many publishers. Hear from NYT’s executive director of strategic operations on how AI is being implemented across ad products and what’s on her radar to innovate the tools the media business uses for longevity.

Hear from Ruth Umoh, Editor of the Next to Lead franchise at Fortune, for a candid discussion on how the vertical has harnessed the power of the nearly 100 year-old legacy media company to future-proof a brand for new and returning readers.

Hear a summary and key takeaways from 3 days of content.