Digiday Publishing Summit

With social referral traffic continuing to decline, what are other ways publishers can develop and grow an audience? In this session, hear from one publisher about focusing on quality over quantity and investing in different spaces – including some surprisingly traditional ones – to successfully engage readers.

Join BlueConic for a discussion with Andrea Mooney, VP of Audience Platforms at Nexstar as we explore their transformative journey of leveraging first-party data to enhance audience engagement and improve conversion rates. Learn how Nexstar navigated initial challenges, refined their strategies through rigorous testing, and achieved remarkable results across 120 broadcast stations. This session will highlight pivotal lessons learned, strategic uses of first-party data, and how you can apply these valuable insights to your own organization.

Between world conflicts and political elections this year, combating misinformation as it circulates online is critical for news publishers. This session will examine how one publisher takes on this challenge and uses technology to insulate the publication’s journalism.

Sponsor Session

In this session, we’ll share a sneak peek into findings from our survey of decision-makers at 100 top media and publishing companies, focusing on the shift from third-party cookies to robust first-party data strategies. We’ll dive into the challenges, priorities, and investments that are top of mind for media executives and share some bold predictions for 2024.

Retail media is one of the fastest growing advertising channels. While once viewed as a threat, publishers are beginning to embrace it as a significant opportunity. This session will discuss how publishers can harness this trend through high-impact ads to reach consumers across the path to purchase, hyper-local audience segmentation & targeting, and content curation to best position themselves to secure a share of this multi-billion dollar opportunity.

The state of publisher ad ops amid the obsession with supply path optimization and preparing systems for a post-cookie market.

Publishers only 

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

Sandbox Sessions:

5:00 p.m – Comscore

5:10 p.m – DeepL

5:20 p.m – Zeropark: Achieving financial resilience. Commerce media’s role in revenue diversification

By invitation only 

Round 1!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap day one of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.

By invitation only. Breakfast provided.

This publisher launched in a tumultuous time for the media industry, but staying lean and focused, the company is eyeing growth as it kicks off its second year. Centering around events, owned & operated platforms, and emerging markets, In this session, we’ll discuss how the media start-up is approaching controlled expansion in 2024.

In a world where publishers have built a robust subscription business and an engaged audience that’s valuable to advertisers, their challenge is now to keep growing subscriptions without reducing pageviews and ad revenue. Using advanced analysis and a dynamic paywall propensity model powered by Piano Ad Revenue Insights, they’re now able to break the silo between advertising and subscription strategies. Join Michael Silberman, EVP of Media Strategy at Piano for this session, and learn how publishers are increasing total revenue and drive more subscriptions and registrations while still growing ad revenue too.

Audience addressability remains front and center this year, with Google lagging behind its promise to deprecate third-party cookies in Chrome. Nonetheless, publishers embark on their post-cookie journey, and when they do, they must consider how addressability changes will affect their entire stack and future-proof their business accordingly.

Sponsor Session

Specialist media brands that cater to niche audiences may be the future of digital publishing, with recent advancements in generative AI chat interfaces threatening titles reliant on providing general interest information. This session will address how one media company builds and engages a global community of gaming enthusiasts and beyond through a multi-platform, always-on strategy spanning category-specific publications, digital channels, and broadcast events.

Sponsor Session

Publishers only.

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

We’ll devise solutions to some key challenges discussed on Day 1.

Sandboxes:
11:30 — Viafoura

11:40 — TBD

11:50 — TBD

Use this time to get fresh air, catch up on emails, or take a quick nap. We’ll see you back at the conference at 5:30 pm.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap up day two of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.

Publishers’ video businesses have extended beyond platforms like YouTube and TikTok into TV and streaming. In this session, hear how one publisher has set up a business around developing and producing original shows for HBO, Netflix, and Amazon Prime Video.

Sponsor Session

TBD

Publishers have had to adopt cookieless solutions, such as alternative IDs, to protect their ad revenue amid the third-party cookie phaseout. In this session, hear how one publisher is working to understand the impact these IDs have on its ad business and mitigate any negative impact on user experience.

Hear a summary and key takeaways from 3 days of content.