Digiday Publishing Summit

With social referral traffic continuing to decline, what are other ways publishers can develop and grow an audience? In this session, hear from one publisher about focusing on quality over quantity and investing in different spaces – including some surprisingly traditional ones – to successfully engage readers.

Join BlueConic for a discussion with Andrea Mooney, VP of Audience Platforms at Nexstar as we explore their transformative journey of leveraging first-party data to enhance audience engagement and improve conversion rates. Learn how Nexstar navigated initial challenges, refined their strategies through rigorous testing, and achieved remarkable results across 120 broadcast stations. This session will highlight pivotal lessons learned, strategic uses of first-party data, and how you can apply these valuable insights to your own organization.

In today’s rapidly evolving media landscape, subscription models have emerged as a viable strategy for publishers to monetize their content. This session will delve into the intricacies of subscription models, exploring their various forms, benefits, challenges, and best practices.

Sponsor Session

Artificial intelligence stands to change seemingly all parts of publishers’ businesses, from how content is created and distributed to how clients’ campaigns are automated and optimized. In this session, hear how Dow Jones is incorporating AI into its ad operations for purposes such as media plan automation.

Retail media is one of the fastest growing advertising channels. While once viewed as a threat, publishers are beginning to embrace it as a significant opportunity. This session will discuss how publishers can harness this trend through high-impact ads to reach consumers across the path to purchase, hyper-local audience segmentation & targeting, and content curation to best position themselves to secure a share of this multi-billion dollar opportunity.

In an era where media consumption is increasingly polarized, it’s imperative for journalists and content creators to maintain objectivity and credibility. Join Anna Palmer, Founder of Punchbowl News, for a candid discussion on the challenges and strategies of fostering unbiased journalism while expanding your audience.

Publishers only 

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

Sandbox Sessions:

4:45 p.m – Comscore

4:55p.m – DeepL

5:05 p.m – Zeropark: Achieving financial resilience. Commerce media’s role in revenue diversification

By invitation only 

Round 1!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap day one of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.

By invitation only. Breakfast provided.

Join Chris Clermont, Head of DEI+ at Vox Media, for a thought-provoking discussion on the importance of diversity, equity, and inclusion in the media industry. In a world increasingly interconnected and diverse, it’s imperative for media organizations to reflect and represent the communities they serve.

In a world where publishers have built a robust subscription business and an engaged audience that’s valuable to advertisers, their challenge is now to keep growing subscriptions without reducing pageviews and ad revenue. Using advanced analysis and a dynamic paywall propensity model powered by Piano Ad Revenue Insights, they’re now able to break the silo between advertising and subscription strategies. Join Michael Silberman, EVP of Media Strategy at Piano for this session, and learn how publishers are increasing total revenue and drive more subscriptions and registrations while still growing ad revenue too.

With Google deciding against a third-party cookie kill switch in favor of giving individual users the option of disabling cookies, publishers are still facing a post-cookie landscape, albeit a murkier one. In this session, hear how Hearst prepares for an era when third-party cookies remain in the mix but cannot be relied upon.

Sponsor Session

Specialist media brands that cater to niche audiences may be the future of digital publishing, with recent advancements in generative AI chat interfaces threatening titles reliant on providing general interest information. This session will address how one media company builds and engages a global community of gaming enthusiasts and beyond through a multi-platform, always-on strategy spanning category-specific publications, digital channels, and broadcast events.

Sponsor Session

Streaming has become a bigger piece of the overall TV and digital video market, and programmatic is becoming a bigger part of streaming ad sales. In this session, hear how Disney is pitching advertisers on its streaming inventory and how programmatic fits into that pitch.

Publishers only.

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

We’ll devise solutions to some key challenges discussed on Day 1.

Sandboxes:
11:30 — Viafoura: Doubling Down on Community: How To Build a Known and Loyal Audience

11:40 — TBD

11:50 — TBD

Use this time to get fresh air, catch up on emails, or take a quick nap. We’ll see you back at the conference at 5:30 pm.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap up day two of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.

Join Jacquelyn Cameron, Chief Revenue Officer at Axios, for a revealing discussion on the strategies and tactics for monetizing newsletter audiences. As newsletters continue to be a powerful tool for engaging and informing readers, understanding how to generate revenue from this valuable asset is essential.

For many publishers, 24/7 channels on free, ad-supported streaming TV services are a key pillar of their streaming strategies. In this session, hear how Telemundo manages its “Noticias Ahora” channel and how the FAST channel fits into its broader streaming portfolio.

Removing bidders and ads.txt lines fulfils SPO at the cost of missed opportunities to leverage more unique revenue sources. In this session we’ll discuss how publishers can square the circle at scale

The advertising landscape is undergoing a rapid transformation driven by advancements in artificial intelligence. Generative AI, with its ability to create new content, is poised to revolutionize digital advertising. Join Bailey Evans, Head of Innovation at The New York Times, to discuss the potential of generative AI to enhance digital ad models.

Join Ruth Umoh, Editor of the Next to Lead franchise at Fortune, for a candid discussion on the art of creating a successful and enduring franchise within a media company. Drawing from her experience launching and growing the Next to Lead brand, Umoh will offer valuable insights into the key elements contributing to a franchise’s longevity.

Hear a summary and key takeaways from 3 days of content.