Digiday Publishing Summit

Registration opens and our team will be ready to greet you. Please stop by to check in and grab your badge.

Welcome. The editorial team will kick off the day’s sessions.

Growing a subscription business isn’t easy, but it may be necessary as publishers seek reader revenue amid fragmenting referral traffic. Phil Andraos will share insights from Reuters’ nearly two-year-old subscription business that have helped grow its consumer business.

From ranking in AI-generated answers to striking licensing deals, this session with Mike Peralta, CRO at Future, will unpack the strategies publishers are using to stay visible, valuable and competitive in the AI era.

This session will focus on The Wall Street Journal’s multimedia playbook, and how its push to produce more reporter-led video, social, audio and newsletters has helped it reach new audiences, deepen engagement and drive subscriptions and revenue across its own platforms.

Politico is putting AI to work across its business. In this session, hear from Francesca Barber, evp of product, audience and AI, who is developing new AI initiatives across Politico’s newsroom, consumer products and a new product rolling out this fall for both free and paid audiences.

Take a break, grab a coffee and connect with fellow attendees before the next session begins.

Publishers only. Join us for a Town Hall session where we will create a challenge board and have an open and candid discussion about the industry. Together, we’ll create a challenge board and explore the real issues you’re facing — think of it as group therapy.

Sandboxes:

4:45pm – MediaGo

4:55pm – Assertive Yield B.V.: Efficient Monetization in the AI Age

5:05pm – Infolinks

Publisher VIPs are invited to join us for a welcome drink and networking ahead of the 10-Minute Meetings.

The 10-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Wrap Day 1 with cocktails and network with your peers. Open to all.

Fuel up with breakfast, courtesy of Digiday, as we get the day started.

Welcome back! The editorial team is about to kick off day 2.

In this session, Adam Greenberg will discuss where the momentum is (and isn’t) in AI content licensing and partnerships between publishers and platforms, and how to weed out the real revenue opportunities.

Kristin Roberts will discuss the ways in which the publishing landscape has changed, what assumptions about the ecosystem no longer hold, and where USA TODAY Co is seeing opportunities to invest in, ranging from AI product development, and subscription offerings to acquire and retain audiences in a challenging referral traffic environment.

Sally Shin believes AI is rewriting the rules of brand-building. She will share how AI-driven prediction markets can be a new form of editorial storytelling, and how she’s exploring how CNBC can use data from these markets to create real-time, automated service content for readers.

Chris Richardson will give his perspective on the tension — and opportunities — around SEO and GEO. He will share insights and best practices for building for search and AI discovery, detailing what still matters and what tactics need to be adopted in order to prepare for a potential zero-click search future.

Take a break, grab a coffee and connect with fellow attendees before the next session begins.

Publishers only. Join us for a Town Hall session where we will create a challenge board and have an open and candid discussion about the industry.

Sandboxes:

12:20pm – Iterable

Recharge with lunch and network with peers before the afternoon break.

Pull up a chair for an informal conversation with Digiday’s editors. Ask your biggest questions about AI, subscriptions, advertising and what’s next for media, and get an insider’s perspective on the trends, challenges and stories shaping the industry.

The 10-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for cocktails to wrap Day 2. Open to all.

Fuel up with breakfast, courtesy of Digiday, as we get the day started.

Welcome back! The editorial team is about to kick off the final day of sessions.

Axios is capitalizing on its high visibility in AI answer engines, which Jacquelyn Cameron attributes to Axios’ “Smart Brevity” format. Cameron will discuss exploring new business opportunities to leverage this visibility, such as brand partnerships.

As referral traffic declines and publishers have less control over how audiences discover their content, Ziff Davis is doubling down on platforms beyond the domain. Steve Horowitz will share how the company is investing in video, social and newsletters to build direct audience relationships and create new paths to growth and monetization.

This session will highlight how a publisher is gearing up to launch its largest consumer-facing product to date, and how AI, audience and product teams have come together to create a personalized experience for readers.

Are creators the new faces of publishing? This session will highlight how one media company is working with creators as a growth and revenue strategy.

Digiday moderators will recap the event’s key takeaways.