Digiday Publishing Summit Europe

The media landscape is undergoing a radical transformation. With the rise of AI agents—autonomous systems that can not only generate content but also distribute, personalize, and even monetize it—the traditional rules of content creation and revenue are being rewritten. This session will explore how creators, publishers, and businesses can move beyond old models and adapt their strategies to thrive in this new era.

Join Dominic Carter, EVP and Publisher of The Sun, will discuss his playbook for staying ahead of the AI curve. Learn how his team continuously adapts to new technologies, harnesses AI for competitive advantage, and delivers effective solutions that drive revenue and growth in both the digital and print spaces.

Learn how one publisher leverages AI to enhance advertising solutions for clients and partners worldwide, including how AI is being used to optimize campaign performance, automate ad operations, and personalize content delivery.

Join Dmitry Shishkin, Ringier Switzerland’s Editorial Advisor, as he shares his firsthand experience integrating AI into the newsroom. Dmitry will discuss how AI is being leveraged to transform editorial workflows, enhance content creation, and improve audience engagement at Ringier.

Please enjoy a coffee and connect with your peers before the Town Hall.

Publishers Only.
Join us for a Town Hall session where we will create a challenge board and have an open and candid discussion about the industry.

The 10-minute meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Please join us for a cocktail to wrap up Day 1. Open to All.

Connect with fellow summit attendees for dinner at Citrus Restaurant. We will have a table reserved, but Digiday does not cover the cost of dinner. Open to summit attendees.

Buffet breakfast is open to all guests in Citrus Restaurant; please enjoy at your leisure before our 9 am programming

This session will provide a practical roadmap for media organizations considering the use of more AI tools and initiatives in their newsrooms. Hear from Rob Lang, Reuters newsroom AI editor, on how he is integrating AI into Reuters’ core editorial operations, from investigations to data analysis, and the organizational shifts required for success.

Join us for an exclusive session with Graham MacFadyen of the Financial Times, a publication widely recognized for its successful digital transformation and subscription-first business model. MacFadyen will take us inside the FT’s proactive and strategic approach to AI, exploring how they are using this technology not just to build a better user experience, but to fortify their subscription strategy.

In a media landscape increasingly defined by AI disruption and subscription fatigue, The Times and The Sunday Times are demonstrating a new path to profitability. Join Tracy Yaverbaun, General Manager of The Times and The Sunday Times, as she shares the organization’s innovative approach to leveraging artificial intelligence not as a threat, but as a creative tool for growth.

Google’s AI Overviews and AI Mode are fundamentally changing the search landscape. This session will discuss the impact of these developments on a publisher’s SEO and business strategy, providing actionable insights for media companies to lessen their reliance on search results and grow audience and revenue.

Please enjoy a coffee and connect with your peers before the Town Hall begins.

Publishers Only.
Join us for a Town Hall session where we will create a challenge board and have an open and candid discussion about the industry.

Lunch will be served in the Citrus Restaurant. Open to All.

Take a break from today’s content, catch up on work or spend time with fellow attendees. We’ll see you back for 10-Minute Meetings.

The 10-minute meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Please join us for a cocktail to wrap up Day 2. Open to All.

Buffet breakfast is open to all guests in Citrus Restaurant; please enjoy at your leisure before our 9 am programming.

In the fast-paced world of luxury media, audience development is no longer just about reach—it’s about building a deeply engaged, loyal community. Join Charlotte Cijffers, Chief Digital Officer at ITP Media Group, Luxury, as she unveils how her team is leveraging artificial intelligence to redefine this paradigm.

Explore how a leading digital publication is leveraging AI tools to improve its bottom line and boost audience engagement in a rapidly changing landscape.

This session will explore how Reach PLC is adapting its SEO and content strategies to thrive in this rapidly evolving landscape.

Join Forbes Chief Innovation Officer Nina Gould to examine how the rise of AI, GenAI, and “Google Zero” is creating a seismic shift in audience expectations and the economics of content discovery. Learn the strategic moves major publishers must make to secure direct audience relationships and thrive in a world where organic search traffic is no longer guaranteed.

Our editors will provide key takeaways from this week’s sessions.