Digiday Publishing Summit Europe

As generative AI reshapes how people discover and consume content, publishers face both risk and opportunity. This session explores the fast-evolving landscape of LLMs, agentic platforms and content marketplaces, from visibility trade-offs and standardization efforts to the still-undefined business models that could determine where value flows next.

Dominic Carter, EVP and Publisher of The Sun, will discuss his playbook for staying ahead of the AI curve. Learn how his team has adapted the business to new technologies, harnessed AI for competitive advantage, and prioritized video and subscriptions to drive digital revenue and growth.

Learn how one publisher leverages AI to enhance advertising solutions for clients and partners worldwide, including how AI is being used to optimize campaign performance, automate ad operations, and personalize content delivery.

As AI reshapes the media industry, newsroom transformation can’t just be a tech project, it must be led by editors. In this session, Ringier’s strategic editorial advisor Dmitry Shishkin shares lessons from his “newsroom of the future” playbook, exploring micro-niches, audience-centric journalism, and the cultural shifts needed to make change stick.

Please enjoy a coffee and connect with your peers before the Town Hall.

Publishers Only.
Join us for a Town Hall session where we will create a challenge board and have an open and candid discussion about the industry.

The 10-minute meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Please join us for a cocktail to wrap up Day 1. Open to All.

Connect with fellow summit attendees for dinner at Citrus Restaurant. We will have a table reserved, but Digiday does not cover the cost of dinner. Open to summit attendees.

Buffet breakfast is open to all guests in Citrus Restaurant; please enjoy at your leisure before our 9 am programming

This session will provide a practical roadmap for media organizations considering the use of more AI tools and initiatives in their newsrooms. Hear from Rob Lang, Reuters newsroom AI editor, on how he is integrating AI to support Reuters’ core editorial operations, and the best use cases for the technology.

The Financial Times has rolled out two machine-learning models — one to drive subscriber acquisition, another to predict retention. In this session, we’ll check in on what’s working so far, how the AI-driven paywall differs from traditional models, and what the FT is learning about consent, conversion and long-term subscriber value.

AI technologies aren’t only taking publishers’ audiences. They are also giving publishers new tools to grow their audiences. In this session, hear how The Times and Sunday Times has been using synthetic research technology to train AI models on its existing audience in order to create new forms of focus groups against which to learn about its audience, enhance its audience development strategies and inform its product development plans.

Google’s AI Overviews and AI Mode are fundamentally changing the search landscape. This session will discuss the impact of these developments on a publisher’s SEO and business strategy, providing actionable insights for media companies to lessen their reliance on search results and grow audience and revenue.

Please enjoy a coffee and connect with your peers before the Town Hall begins.

Publishers Only.
Join us for a Town Hall session where we will create a challenge board and have an open and candid discussion about the industry.

Lunch will be served in the Citrus Restaurant. Open to All.

Take a break from today’s content, catch up on work or spend time with fellow attendees. We’ll see you back for 10-Minute Meetings.

The 10-minute meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Please join us for a cocktail to wrap up Day 2. Open to All.

Buffet breakfast is open to all guests in Citrus Restaurant; please enjoy at your leisure before our 9 am programming.

As much as AI may be an external threat to publishers’ businesses, the technology can also be an invaluable tool for internal processes. However, gaining buy-in across the organization — from the CEO to the most junior staff member — can pose its own challenges. In this session, Charlotte Cijffers of ITP Media Group will discuss how to entice employees to adopt AI in the publisher’s workflows and persuade the C-suite to approve these applications.

While most publishers chase efficiency with AI, Immediate is using it to empower creativity, build community and drive revenue. In this session, hear how the publisher is rethinking workflows, talent and audience engagement — from internal innovation funds and AI-assisted editing to its “faces and voices” video strategy and subscriber growth engine.

This session will explore how Reach PLC is adapting its SEO and content distribution strategies to thrive in this rapidly evolving landscape, and the opportunities the publisher is seeing in other platforms for both audience development and content monetization.

Google’s introduction of AI Overviews has overturned one of publishers’ main means of funneling audiences to their sites. Conversely, AI technologies have also equipped publishers with new methods of retaining the people who are visiting their properties. In this session, hear how Forbes is adapting its upper-funnel audience development strategy for the zero-click era and how the news publisher is redesigning its site to improve audience engagement.

Our editors will provide key takeaways from this week’s sessions.