Digiday Publishing Summit Europe

AI Mode isn’t just the name of Google’s latest search product — it’s the reality shaping the future of digital publishing.

Across Europe, publishers are confronting the full force of the AI era. Generative AI is reshaping how audiences find and consume content, siphoning search traffic and complicating established referral models. At the same time, European media companies are navigating a patchwork of AI-related regulation and copyright concerns, even as they negotiate licensing deals with major tech platforms and look for ways to monetize AI-driven innovation.

Far from a future trend, AI is already embedded in the day-to-day operations of forward-thinking publishers — powering content creation, transforming ad sales, optimizing subscriptions, and accelerating product development. But with opportunity comes risk: a shifting traffic ecosystem, heightened scrutiny over data usage and AI renumeration models, and new pressures on editorial integrity.

At the Digiday Publishing Summit Europe, we’ll unpack how publishers are adapting. Sessions will explore what makes an AI licensing deal fair and viable, how leading media organizations are integrating AI into products and workflows, and what strategies are emerging to prepare for a zero-click, agent-driven web.

Join us to gain the insights, tools, and connections you need to navigate — and lead in — publishing’s AI-powered present.

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