Digiday Publishing Summit Europe
AI Mode isn’t just the name of Google’s latest search product — it’s the reality shaping the future of digital publishing.
Across Europe, publishers are confronting the full force of the AI era. Generative AI is reshaping how audiences find and consume content, siphoning search traffic and complicating established referral models. At the same time, European media companies are navigating a patchwork of AI-related regulation and copyright concerns, even as they negotiate licensing deals with major tech platforms and look for ways to monetize AI-driven innovation.
Far from a future trend, AI is already embedded in the day-to-day operations of forward-thinking publishers — powering content creation, transforming ad sales, optimizing subscriptions, and accelerating product development. But with opportunity comes risk: a shifting traffic ecosystem, heightened scrutiny over data usage and AI renumeration models, and new pressures on editorial integrity.
At the Digiday Publishing Summit Europe, we’ll unpack how publishers are adapting. Sessions will explore what makes an AI licensing deal fair and viable, how leading media organizations are integrating AI into products and workflows, and what strategies are emerging to prepare for a zero-click, agent-driven web.
Join us to gain the insights, tools, and connections you need to navigate — and lead in — publishing’s AI-powered present.
Speakers
- Dominic CarterTHE SUNEXECUTIVE VICE PRESIDENT, PUBLISHER
- Charlotte CijffersITP MEDIA GROUP, LUXURYCHIEF DIGITAL OFFICER
- Nina GouldFORBESCHIEF INNOVATION OFFICER
- Mario LamaaIMMEDIATE MEDIA COMANAGING DIRECTOR, DATA & REVENUE OPERATIONS
- Rob LangREUTERSNEWSROOM AI EDITOR
- Graham MacFadyenFINANCIAL TIMESCONSUMER MARKETING DIRECTOR
- Donna OgierREACH PLCDIRECTOR, AUDIENCE
- Achim SchlosserBERTELSMANN SE & CO. KGAAVICE PRESIDENT, GLOBAL DATA STANDARDS
- Dmitry ShishkinRINGIERSTRATEGIC EDITORIAL ADVISOR
- Christopher SopherLETTERHEADCEO
- Carly StevenDAILY MAILDIRECTOR, SEO & EDITORIAL E-COMMERCE
- Tracy YaverbaunTHE TIMES & SUNDAY TIMESGENERAL MANAGER
Agenda

Sara Guaglione
SENIOR MEDIA REPORTER
DIGIDAY

Seb Joseph
EXECUTIVE EDITOR OF NEWS, UK
DIGIDAY

Tim Peterson
EXECUTIVE EDITOR, VIDEO & AUDIO
DIGIDAY MEDIA
As generative AI reshapes how people discover and consume content, publishers face both risk and opportunity. This session explores the fast-evolving landscape of LLMs, agentic platforms and content marketplaces, from visibility trade-offs and standardization efforts to the still-undefined business models that could determine where value flows next.

Achim Schlosser
VICE PRESIDENT, GLOBAL DATA STANDARDS
BERTELSMANN SE & CO. KGAA

Dominic Carter, EVP and Publisher of The Sun, will discuss his playbook for staying ahead of the AI curve. Learn how his team has adapted the business to new technologies, harnessed AI for competitive advantage, and prioritized video and subscriptions to drive digital revenue and growth.

Dominic Carter
EXECUTIVE VICE PRESIDENT, PUBLISHER
THE SUN

Learn how one publisher leverages AI to enhance advertising solutions for clients and partners worldwide, including how AI is being used to optimize campaign performance, automate ad operations, and personalize content delivery.

As AI reshapes the media industry, newsroom transformation can’t just be a tech project, it must be led by editors. In this session, Ringier’s strategic editorial advisor Dmitry Shishkin shares lessons from his “newsroom of the future” playbook, exploring micro-niches, audience-centric journalism, and the cultural shifts needed to make change stick.

Dmitry Shishkin
STRATEGIC EDITORIAL ADVISOR
RINGIER

Please enjoy a coffee and connect with your peers before the Town Hall.
Publishers Only.
Join us for a Town Hall session where we will create a challenge board and have an open and candid discussion about the industry.

Christopher Sopher
CEO
LETTERHEAD
The 10-minute meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Please join us for a cocktail to wrap up Day 1. Open to All.
Connect with fellow summit attendees for dinner at Citrus Restaurant. We will have a table reserved, but Digiday does not cover the cost of dinner. Open to summit attendees.
Buffet breakfast is open to all guests in Citrus Restaurant; please enjoy at your leisure before our 9 am programming

Sara Guaglione
SENIOR MEDIA REPORTER
DIGIDAY
This session will provide a practical roadmap for media organizations considering the use of more AI tools and initiatives in their newsrooms. Hear from Rob Lang, Reuters newsroom AI editor, on how he is integrating AI to support Reuters’ core editorial operations, and the best use cases for the technology.

Rob Lang
NEWSROOM AI EDITOR
REUTERS

The Financial Times has rolled out two machine-learning models — one to drive subscriber acquisition, another to predict retention. In this session, we’ll check in on what’s working so far, how the AI-driven paywall differs from traditional models, and what the FT is learning about consent, conversion and long-term subscriber value.

Graham MacFadyen
CONSUMER MARKETING DIRECTOR
FINANCIAL TIMES

AI technologies aren’t only taking publishers’ audiences. They are also giving publishers new tools to grow their audiences. In this session, hear how The Times and Sunday Times has been using synthetic research technology to train AI models on its existing audience in order to create new forms of focus groups against which to learn about its audience, enhance its audience development strategies and inform its product development plans.

Tracy Yaverbaun
GENERAL MANAGER
THE TIMES & SUNDAY TIMES

Google’s AI Overviews and AI Mode are fundamentally changing the search landscape. This session will discuss the impact of these developments on a publisher’s SEO and business strategy, providing actionable insights for media companies to lessen their reliance on search results and grow audience and revenue.

Carly Steven
DIRECTOR, SEO & EDITORIAL E-COMMERCE
DAILY MAIL

Please enjoy a coffee and connect with your peers before the Town Hall begins.
Publishers Only.
Join us for a Town Hall session where we will create a challenge board and have an open and candid discussion about the industry.
Lunch will be served in the Citrus Restaurant. Open to All.
Take a break from today’s content, catch up on work or spend time with fellow attendees. We’ll see you back for 10-Minute Meetings.
The 10-minute meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Please join us for a cocktail to wrap up Day 2. Open to All.
Buffet breakfast is open to all guests in Citrus Restaurant; please enjoy at your leisure before our 9 am programming.

Tim Peterson
EXECUTIVE EDITOR, VIDEO & AUDIO
DIGIDAY MEDIA
As much as AI may be an external threat to publishers’ businesses, the technology can also be an invaluable tool for internal processes. However, gaining buy-in across the organization — from the CEO to the most junior staff member — can pose its own challenges. In this session, Charlotte Cijffers of ITP Media Group will discuss how to entice employees to adopt AI in the publisher’s workflows and persuade the C-suite to approve these applications.

Charlotte Cijffers
CHIEF DIGITAL OFFICER
ITP MEDIA GROUP, LUXURY

While most publishers chase efficiency with AI, Immediate is using it to empower creativity, build community and drive revenue. In this session, hear how the publisher is rethinking workflows, talent and audience engagement — from internal innovation funds and AI-assisted editing to its “faces and voices” video strategy and subscriber growth engine.

Mario Lamaa
MANAGING DIRECTOR, DATA & REVENUE OPERATIONS
IMMEDIATE MEDIA CO

This session will explore how Reach PLC is adapting its SEO and content distribution strategies to thrive in this rapidly evolving landscape, and the opportunities the publisher is seeing in other platforms for both audience development and content monetization.

Donna Ogier
DIRECTOR, AUDIENCE
REACH PLC

Google’s introduction of AI Overviews has overturned one of publishers’ main means of funneling audiences to their sites. Conversely, AI technologies have also equipped publishers with new methods of retaining the people who are visiting their properties. In this session, hear how Forbes is adapting its upper-funnel audience development strategy for the zero-click era and how the news publisher is redesigning its site to improve audience engagement.

Nina Gould
CHIEF INNOVATION OFFICER
FORBES

Our editors will provide key takeaways from this week’s sessions.

Sara Guaglione
SENIOR MEDIA REPORTER
DIGIDAY

Seb Joseph
EXECUTIVE EDITOR OF NEWS, UK
DIGIDAY

Tim Peterson
EXECUTIVE EDITOR, VIDEO & AUDIO
DIGIDAY MEDIA

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Attendees
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Venue

Lisbon Marriott
Portugal 1600-042
Pass Options
- • Access to three days of key insights and honest discussion
- •
Early access to book the one-to-one meetings of your choice - • Three one-on-one 10-Minute Meetings with publishing executives of your choice
- • Networking functions including meals, cocktail receptions, attendee activities and more
- • Access to our meeting scheduler to help you find the perfect prospects
- Publishing execs: You may be eligible for a discounted Publisher Pass. Contact us here to find out.
- • Access to three days of key insights and honest discussion
- • Early access to book the one-to-one meetings of your choice
- • Five one-on-one 10-Minute Meetings with publishing executives of your choice
- • Networking functions including meals, cocktail receptions, attendee activities and more
- • Access to our meeting scheduler to help you find the perfect prospects
- Publishing execs: You may be eligible for a discounted Publisher Pass. Contact us here to find out.
Contact Us
Are you a publishing executive? You could be eligible for a complimentary VIP pass.
See if you qualifyContact our support team through the FAQ page and we’ll answer your questions.
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