Digiday Publishing Summit Europe

Join us for a deep dive into The Guardian’s marketing strategies. This session will focus on their innovative approaches to acquiring users and subscribers and leveraging data-driven insights, targeted campaigns, and compelling storytelling to build a loyal and engaged audience.

CNN is no stranger to change. Over the past 40 years, it has navigated numerous disruptions in the news industry, from the rise of digital media to the emergence of social platforms. The organization has consistently adapted throughout these challenges while remaining committed to its core mission: delivering timely and accurate news to a global audience. Its latest evolution is no exception. Join CNNIC’s SVP of digital revenue, strategy, and operations, Rob Bradley, as he explores how the organization is forging a sustainable path forward, balancing a diversified business model — encompassing advertising, events, and more — with the growing expectations of its audience, particularly in sustainability and privacy.

Search and social platforms remain important audience conduits for publishers, but the waters are choppy as ever. In this session, hear how Reach plc is managing referral traffic across search, social, and other content discovery platforms.

Publishers have moved past nostalgia and finger-pointing, taking a hard look at their operations. For Immediate Media, this has meant a full-scale overhaul, rebuilding key areas to become leaner, more efficient, and adaptable. It’s not the flashy kind of innovation, but it’s foundational. The challenge? Leaders need to skillfully convey that these changes are vital for the long-term health of the business, even if they cause short-term disruptions. Immediate Media’s chief commercial officer, Christina Hawley, explains how they pulled it off.

Publishers Only 

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

Sandbox Sessions:

4:20 pm: Zeropark – Achieving financial resilience. Commerce media’s role in revenue diversification

4:30 pm: Duration Media – How publishers can increase their revenue with a smaller carbon footprint.

By invitation only 

Round 1!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Cocktails provided by Rise

Join us for a cocktail to wrap day one of the summit. Open to all.

Bloomberg Media reaches a powerful audience of global business leaders and rising professionals.   The media company continues to expand its reach across multiple platforms, with a particular emphasis on video and events. While many media companies make similar claims, few execute with the focus and integrated strategy that Bloomberg Media employs. At the tip of this effort is Duncan Chater, managing director for Europe, who will candidly discuss the progress of these efforts. Attendees can expect insights into real-world examples that illustrate the impact of their strategy, along with a glimpse into the future goals of his team.

Independent creators are the tip of the spear when it comes to video platforms like YouTube and TikTok. In this session, an industry expert will outline the latest trends and developments that creators are seeing and publishers should be paying attention to.

Discover how this prominent media organization has successfully adapted to the digital landscape and maintained its relevance. Gain insights into innovative digital strategies, industry trends, and the future of media. Don’t miss this opportunity to learn from a seasoned industry leader and gain valuable knowledge to help your organization thrive in the digital age.

We will be discussing how News UK balances the needs of their audience with the demands of advertising partners to ensure both sides are satisfied with the content experience and that it feels native. In addition, we will discuss how they’ve been able to transition luxury print advertisers to the digital landscape, while ensuring the same level of excellence.

When it comes to online advertising, publishers often find themselves on the wrong side of the deal. There’s always another player eager to profit from their content or audience—sometimes both—without handing over a fair slice of the pie. But it doesn’t have to be this way. Just ask DPG Media in Europe. Join their chief digital officer, Stefan Havik, to discover how they flipped the script. Attendees will learn how Havik and his team developed their own ad tech, leaving them less vulnerable to the capricious ad market.

Publishers only.

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

We’ll devise solutions to some key challenges discussed on Day 1.

Sandboxes:

Cedara: 11:40 a.m. – The Business Case for Sustainability

Use this time to get fresh air, catch up on emails, or take a quick nap. We’ll see you back at the conference at 5:30 pm.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Cocktails provided by Rise

AI technologies are ultimately tools that can be more handy than harmful when handled properly. In this session, hear how Dow Jones has deployed AI for editorial and business purposes and what the publisher’s approach to AI governance is.

While there’s considerable discussion about making CTV a true performance channel, FAST channels remain a standout option for reach. Many viewers are turning to FAST channels as a viable alternative to traditional streaming, pay-TV, or satellite subscriptions. Consequently, broadcasters like BBC Studios are heavily investing in this area, seeing it as an opportunity to create new monetization models that align with changing viewing habits. Kasia Jablonska, Director of Digital and On-Demand at BBC Studios, will outline their FAST strategy, how they’ve extended intellectual property into these platforms, and their collaboration with players and platforms to maximize monetization.

Despite many industry headlines, there are exciting avenues for growth for news brands — especially those focused on the future rather than clinging to the past. The Independent is a prime example: from achieving world-beating audience growth to investments in e-commerce and TV that have helped double its revenue and profit in 4 years. At the summit, CEO and former Editor Christian Broughton will share how a commitment to quality journalism has built a high-reach, high-touch platform that’s trusted by millions of consumers the world over, and a versatile brand that businesses want to partner with. He’ll also explain why he’s putting in place a bigger-picture vision for an even more diversified future: Independent Media.

Hear a summary and key takeaways from 3 days of content.