Digiday Programmatic Selling Strategies: Navigating identity, deals and making the most of CTV and video

In an era where data drives decisions, and personalization reigns supreme, identity resolutions have emerged as a cornerstone of successful programmatic advertising. Join us for a deep dive into the world of identity resolution and its indispensable role in enhancing campaign precision and effectiveness. In this session, we will demystify connecting fragmented user data across devices and platforms, enabling advertisers to engage with their audiences more intelligently. We’ll explore the challenges and solutions in the quest for a unified customer view, examining privacy concerns and regulatory compliance in this data-centric landscape.

As the programmatic advertising space continues to evolve, there are crucial things sellers must know to compete for advertiser dollars and deliver successful campaigns. From a nuanced understanding of identity and its impact to targeting audiences with CTV and video formats — all while keeping privacy central at every step — this session with U of Digital dives into the essentials of successful programmatic selling in 2024.

The convergence of traditional linear and connected TV has ushered in a new era of programmatic inventory. In this session, delve into the strategies, trends and challenges of CTV versus linear TV campaigns. Explore how data-driven targeting and automation are reshaping how advertisers reach their audiences across each platform and the intricacies of audience segmentation, ad personalization and dynamic programmatic approaches.

When we think of programmatic, we must consider it a maturing media channel. Audiences no longer see the traditional programmatic ads to which the industry is accustomed; instead, programmatic creative represents increasingly sophisticated content. In this session, learn how infrastructure changes will support audience demand in the programmatic advertising space.