The guideline to programmatic marketing will continue to be rewritten as an inconsistent vaccine rollout — along with the demise of the third-party cookie and rise in opportunistic channels — ushers in a new era for the medium.

These factors, and many others, are reshaping this part of the industry. Hear from experts and analysts on how they’re bracing for these changes and what it means to be competitive in programmatic marketing in this new landscape. What are the hurdles in reaffirming a strong programmatic marketing strategy and where is there opportunity within new channels? What impacts will the Great Resignation have on the industry? As infrastructure shifts to support audience demand, how will the bid process be impacted? Explore these topics with us over three days at the Digiday Programmatic Marketing Summit.

Please note: The health and safety of attendees is our top priority which is why we’re requiring proof of vaccination OR a negative PCR Covid test 72 hours prior to the event and masks to be worn indoors. You can find more about our Covid protocols here.

 

Speakers

  • speaker
    Raphael RavillaMARCUS THOMASSVP, MEDIA
  • speaker
    Luke LambertOMD USAHEAD OF ACTIVATION
  • speaker
    Jill KregelSTARCOMVP, PROGRAMMATIC PRECISION
  • speaker
    David BakerGSD&MHEAD OF DIGITAL MEDIA
  • speaker
    Alexander PottsTOMBRASVICE PRESIDENT, PROGRAMMATIC
  • speaker
    Joe KowanSPARK FOUNDRYEVP, PROGRAMMATIC PRECISION
  • speaker
    Amanda TanXANDR SENIOR DIRECTOR OF PRODUCT MANAGEMENT
  • speaker
    Courtney HansonIMREVICE PRESIDENT OF MEDIA
  • speaker
    Prerna TalrejaCROSSMEDIA USA MANAGING DIRECTOR OF DIGITAL ACTIVATION
  • speaker
    Geoffrey LitwerTINUITIVP OF PROGRAMMATIC AND DISPLAY MEDIA
  • speaker
    Alyssa AdelsonKNOWNSVP, TALENT ACQUISITION
  • speaker
    Dor LeitmanCONNATIX VP, AI AND CONTENT AUTOMATION
  • speaker
    Gabriela MaestreTR.LY, TREMOR INTERNATIONAL DIRECTOR OF CREATIVE SOLUTIONS
  • speaker
    Lon OtrembaBIDTELLECTCEO
  • speaker
    Jeremy FainCOGNITIVCEO & CO-FOUNDER
  • speaker
    Tom MitchelINMARKETVP, SALES – TRADING DESK
  • speaker
    Jay WardleDSTILLERY PRESIDENT
  • speaker
    Christina ParkLOOPMEVP NA ENTERPRISE SALES
See all Speakers

Agenda

2:00 p.m. EST
Registration Opens
Ritz-Carlton Ballroom Foyer
2:30 p.m. EST
Opening Remarks
Ritz-Carlton Ballroom

Join us as we welcome everyone and open the summit by going over key trends and challenges in the industry.

speaker

Jim Cooper

EDITOR-IN-CHIEF

DIGIDAY/WORKLIFE

2:40 p.m. EST
A View from the Top
Ritz-Carlton Ballroom

In the rapid evolution of the programmatic business, let’s take a view from the top. We’ll dive into some truths and lies surrounding this industry as well as the general direction it’s all headed. In this session, hear from Geoffrey Litwer, vp of programmatic and display media at Tinuiti. 

speaker

Geoffrey Litwer

VP OF PROGRAMMATIC AND DISPLAY MEDIA

TINUITI

speaker
Moderator
Jim Cooper
3:00 p.m. EST
Measuring Programmatic Marketing for Clients
Ritz-Carlton Ballroom

In this session, hear from Joe Kowan, evp, programmatic precision at Spark Foundry.

speaker

Joe Kowan

EVP, PROGRAMMATIC PRECISION

SPARK FOUNDRY

speaker
Moderator
Kristina Monllos
3:20 p.m. EST
Beyond Identity: The Next Frontier of Digital Advertising
Ritz-Carlton Ballroom

Trying to figure out how to evaluate and engage the myriad of next generation identity solutions? You’re not alone. Join Xandr to learn about investing “beyond identity” to build your data foundation in order to deliver better customer experiences and business outcomes in an identity constrained ecosystem.

speaker

Amanda Tan

SENIOR DIRECTOR OF PRODUCT MANAGEMENT

XANDR

3:35 p.m. EST
From A What To A Way – How We Got Here and Where We Are Going
Ritz-Carlton Ballroom

In this session, hear from Luke Lambert, head of activation at OMD USA.

speaker

Luke Lambert

HEAD OF ACTIVATION

OMD USA

speaker
Moderator
Kristina Monllos
3:55 p.m. EST
Not Your Grandma’s Context: The Future of Cookieless Targeting
Ritz-Carlton Ballroom

Contextual targeting was once overlooked, even steered away from, but as the industry has evolved (and privacy takes center stage), it has become adtech’s hottest platform tool.  The secret is not in its use by itself, but in conjunction with powerful audience, optimization, and placement tools. 3rd party audiences are expensive; lists are too restrictive. Join Bidtellect CEO Lon Otremba for the future of context, from a DSP that maximized early on with native advertising: a holistic contextual approach to programmatic advertising that ensures brand safety, privacy, and most importantly, performance: reaching the consumers you want and achieving your campaign goals.

speaker

Lon Otremba

CEO

BIDTELLECT

4:10 p.m. EST
Client Side of Contextual Targeting
Ritz-Carlton Ballroom

In this session, hear from Jill Kregel, vp, programmatic precision at Starcom.

speaker

Jill Kregel

VP, PROGRAMMATIC PRECISION

STARCOM

speaker
Moderator
Jim Cooper
4:30 p.m. EST
Coffee & Networking Break
Ritz-Carlton Ballroom Foyer
4:45 p.m. EST
Town Hall
Courtyard

VIP Only

Join this Town Hall to go even deeper on key topics as we kick off these conversations with Digiday research and the infamous challenge board. – Town Hall sponsored by Dish Media.  

5:15 p.m. EDT— InMarket Sandbox

5:25 p.m. EDT— LoopMe Sandbox

5:35 p.m. EDT— Dstillery Sandbox

speaker

Tom Mitchel

VP, SALES – TRADING DESK

INMARKET

speaker

Christina Park

VP NA ENTERPRISE SALES

LOOPME

speaker

Jay Wardle

PRESIDENT

DSTILLERY

5:45 p.m. EST
VIP Reception
DiLido Beach Club South

By invitation only.

6:00 p.m. EST
8-Minute Meetings
DiLido Beach Club South

By invitation only. The 8-minute business meetings connect VIP executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

7:00 p.m. EST
Cocktail Reception
DiLido Beach Club South

Join us for a cocktail to wrap day one of the summit. Open to all. – Sponsored by Casual IQ

8:00 p.m. EST
Dinner with Strangers
Fuego y Mar

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your own discretion.

7:30 a.m. EST
Morning Yoga
Beach
8:30 a.m. EST
Registration Re-Opens
Ritz-Carlton Ballroom Foyer

During registration, breakfast will be served.

Breakfast Location: Courtyard

9:00 a.m. EST
Town Hall
Ritz-Carlton Ballroom – Salon 3

VIP Only

We’ll come up with solutions to some of the key challenges discussed during the Town Hall. – Town Hall sponsored by Dish Media

9:20 a.m. EDT— Dynamic PMPs – The Future of Media Trading

speaker

Jeremy Fain

CEO & CO-FOUNDER

COGNITIV

9:30 a.m. EST
Coffee & Networking Break
Ritz-Carlton Ballroom Foyer
9:45 a.m. EST
Welcome Back to Main Stage Content
Ritz-Carlton Ballroom

Join us as we kick off day two of the summit.

speaker

Kristina Monllos

MARKETING EDITOR

DIGIDAY

9:50 a.m. EST
The Resurgence of Contextual Targeting In The Wake of A Cookie-less Future
Ritz-Carlton Ballroom

In this session, hear from Courtney Hanson, vice president of media at imre.

speaker

Courtney Hanson

VICE PRESIDENT OF MEDIA

IMRE

speaker
Moderator
Kristina Monllos
10:15 a.m. EST
The State of Contextual Targeting
Ritz-Carlton Ballroom

Contextual targeting is more than a solution to the cookiepocolypse and collapse of Apple’s IDFA — it is a powerful tool for smarter targeting, better campaign performance and technological innovation. Join us as we recap the “State of Contextual Targeting” report created by Digiday and Connatix, uncovering the biggest opportunities contextual data brings to the media industry and what brands and agencies should prepare for in 2022 and beyond.

speaker

Dor Leitman

VP, AI AND CONTENT AUTOMATION

CONNATIX

10:30 a.m. EST
Corporate In-Housing vs. Agency Resourcing
Ritz-Carlton Ballroom

In this session, hear from David Baker, head of digital media at GSD&M.

speaker

David Baker

HEAD OF DIGITAL MEDIA

GSD&M

speaker
Moderator
Jim Cooper
11:00 a.m. EST
Coffee & Networking Break
Ritz-Carlton Ballroom Foyer
11:20 a.m. EST
The Increasing Value in the SSP to Maximize Buying Success
Ritz-Carlton Ballroom

In this session, hear from Alexander Potts, vice president, programmatic at Tombras.

speaker

Alexander Potts

VICE PRESIDENT, PROGRAMMATIC

TOMBRAS

speaker
Moderator
Jim Cooper
11:45 a.m. EST
Talent Retention and DE&I In the Wake of The Great Resignation
Ritz-Carlton Ballroom

In this session, hear from Alyssa Adelson, svp, talent acquisition at Known.

speaker

Alyssa Adelson

SVP, TALENT ACQUISITION

KNOWN

speaker
Moderator
Sara Jerde
12:00 p.m. EST
Lunch
Courtyard
12:45 p.m. EST
Afternoon Activities

Use this time to get some sun, catch up on emails or take a quick nap. We’ll see you back at the conference at 6pm.

6:00 p.m. EST
8- Minute Meetings
DiLido Beach Club South

Round 2!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

7:00 p.m. EST
Cocktail Reception
DiLido Beach Club South

Join us for a cocktail to wrap day two of the summit. Open to all.

8:00 p.m. EST
Dinner with Friends
Fuego y Mar

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your own discretion.

8:30 a.m. EST
Breakfast
Courtyard
9:00 a.m. EST
Welcome Back
Ritz-Carlton Ballroom

Join us as we kick off the final day of the summit.

speaker

Jim Cooper

EDITOR-IN-CHIEF

DIGIDAY/WORKLIFE

9:05 a.m. EST
The Evolution of Programmatic Bidding in CTV
Ritz-Carlton Ballroom

In this session, hear from Prerna Talreja, managing director of digital activation at Crossmedia USA.

speaker

Prerna Talreja

MANAGING DIRECTOR OF DIGITAL ACTIVATION

CROSSMEDIA USA

speaker
Moderator
Jim Cooper
9:30 a.m. EST
CTV Creative–How to Get it Right!
Ritz-Carlton Ballroom

Unique data segments, check! Multi-screen activation, check! Scale, double check! You’ve worked hard on setting up a strategic programmatic campaign, but how effective is the creative you’re running through the supply pipes? In this session you’ll hear from Tr.ly–Unruly’s in-house Creative Solutions Studio–on turnkey programmatic creative techniques you can use to best leverage the biggest digital screen in the house and how to get your consumers to go from watching to shopping.

speaker

Gabriela Maestre

DIRECTOR OF CREATIVE SOLUTIONS

TR.LY, TREMOR INTERNATIONAL

9:40 a.m. EST
Investments in Gaming
Ritz-Carlton Ballroom

In this session, hear from Dario Raciti, managing director at Zero Code.

speaker

Dario Raciti

MANAGING DIRECTOR

ZERO CODE

speaker
Moderator
Alexander Lee
9:55 a.m. EST
Key Takeaways & Close
Ritz-Carlton Ballroom

Join us as we close out the fall 2021 Digiday Programmatic Marketing Summit with a look back at the previous days of content to determine what key elements have been the most important to our participants.

speaker

Kristina Monllos

MARKETING EDITOR

DIGIDAY

speaker

Jim Cooper

EDITOR-IN-CHIEF

DIGIDAY/WORKLIFE

See Full Day


Digiday will follow strict protocols to ensure the safety of everyone in attendance.
Here are a few things to expect, but for specific questions or accommodations, please contact us here.

– Attendees will be required to show proof of vaccination OR a negative covid test prior to the event
– Digiday will distribute masks that will be required to be worn indoors at all times
– Outdoor 8-Minute Meetings and meal functions when possible
– Social distancing during sessions and throughout the venue
– A cap on the number of registrants
– Sanitizing stations throughout the venue


Attendees

Who Attends?
  • 68%
    Director-level and above
  • 80%
    Agency & brand leaders
See all Attendees

Sponsors


Venue

Ritz Carlton South Beach

1 Lincoln Road Miami Beach
Florida 33139
Please note our room block at the Ritz Carlton South Beach is now fully booked. We suggest the following 3 hotels within a 7-minute walking distance to the Ritz Carlton South Beach.

Loews Miami Beach Hotel, 3-minute walk to the Ritz Carlton South Beach.

Royal Palms South Beach, 4-minute walk to the Ritz Carlton South Beach.

Crowne Plaza South Beach Z Ocean Hotel, 7-minute walk to the Ritz Carlton South Beach.

Contact Us

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